June 2010

Private Label Beauty Products

06/30/2010 by Erinn Gormley (0 comments)

Private Label Beauty

“Private Label Beauty Packaging Poised for Growth” from Beauty Packaging Magazine took a look at the recent success of private label products in the health and beauty industry.

No doubt about it: The recent recession has spurred growth in the private label beauty market segment, say industry analysts. Private label players agree the economy is showing signs of a rebound, and they are optimistic that private label brands are gaining traction in the brand beauty market.

“Overall, private labels have done really well during the economic downturn,” says John Wright, head of retailing research at Euromonitor International. “Consumers have looked to save money as much as possible, and retailers have reacted to this by promoting their private label ranges.”

While they only capture 2% of the global beauty market, private label products are expected to continue to grow as consumer perception of quality for these products rises as well. The article also interestingly points out that during the recession consumers turned to less expensive indulgences like beauty products rather than the extravagant purchase of vehicles or homes, again contributing to their increase in sales.

For more on the success of private label beauty products, click here!

More World Cup!

06/29/2010 by Erinn Gormley (0 comments)

With the 2010 FIFA World Cup in full swing, we come across more products and advertising campaigns from around the world. My favorite is the t-shirt in support of the Dutch team. Click here to see more of the extravagant marketing for one of the world’s largest sporting events!

World Cup tshirts

World Cup Adidas Bridge

World Cup Bus Stop

First Aid from me4kidz Redesigned

06/28/2010 by Erinn Gormley (0 comments)

MediBag After

MediBuddy

This is the redesigned packaging for the me4kidz products that has yet to hit the shelves. The medical kit and on-the-go size kits definitely appeal better to its diverse customers in 14 countries outside of the U.S. The multicultural kid-friendly graphics are a huge improvement, but I’m not sure about the white line running through the monkey on the medibag. What do you think? You can find the newly designed kits at Target, Babies R Us and Toys R Us in July!

Me4Kids Before

Sofa Packaging

06/24/2010 by Erinn Gormley (0 comments)

More than just plastic wrap!

Oi Sofa Box

When I bought my sofa a year ago, lugging it to my apartment in the back of a truck was about as exiting as watching paint dry. But for those purchasing the Oi Sofa, the surprise is actually on the outside of the box. The pods are shipped in a cardboard box that is not for the straight-laced individual. The packaging is just as unique as the product itself—the pods can be swapped around to create various seating arrangements. You can read the details of the packaging case study here, as well as images of more tidbits of suggestive humor on the packaging. Enjoy!

Oi Sofa

How Eco-friendly is your Beauty Company?

06/23/2010 by Erinn Gormley (0 comments)

The Case for Sustainability in Beauty- GCI Magazine

Girl with Flowers

GCI Magazine recently took a look at the influence of sustainability in the beauty industry. They broke down the three stages to implementing green practices:

  1. Demonstrate leadership: An executive of the company should develop a vision for the company’s environmentally-friendly objectives which includes tangible goals and employee rewards
  2. Address core impacts: Figure out your company’s biggest environmental impact and make changes in the areas of energy, manufacturing and office waste, water consumption, packaging and shipping, and supply chain and logistics.
  3. Communicate: Let the important people know how you’re helping: your employees, suppliers and customers.

Tom's of Maine

Need to address the environmentally-friendly packaging aspect? Request eco-friendly label samples here!

And for all of the details from the article and how beauty companies like Tom's of Maine and Burt's Bees are already implementing these practices, click here.

Burt's Bees

Who knew hot dog packaging could be so cute?

06/22/2010 by Erinn Gormley (0 comments)

TrueCoffee Hot Dog

The packaging for TrueCoffee’s new product offering of hot dogs was just too adorable to pass by. TrueCoffee has locations throughout Asia, and the design was created by Bangkok-based Subconscious. The packaging is meant to reach out to the teenagers visiting the shops, but it’s interesting that sometimes marketing and design can be cross-cultural. No need to segment here—I think the packaging would be equally appreciated here in the U.S.

All Things World Cup!

06/21/2010 by Erinn Gormley (0 comments)

We’ve scoured all of our resources to bring you the best of World Cup-inspired and commemorative products and packaging! I’ll even be worldlier in using the term football. Here they are:

FIFA 2010 Hospitality Kit

The “Hospitality Pack” contains the most important item for football fans: their tickets. Capturing the essence of anticipation, the slider pack provides a clever and playful opening experience, creating intrigue and a sense of novelty to complement the exciting nature of receiving World Cup tickets. With the games officially now underway, the high quality format of the Burgopak design further encourages fans to retain the pack, lending itself as a keep-safe of World Cup memorabilia.

Gillette World Cup

Gillette’s World Cup-inspired shaving gel and antiperspirant and deodorant cans creatively resemble a football and shows off their sponsorship.

Netherlands bracelets

These bracelets were made by over 400 women in South Africa for fans of the Dutch team. The orange color is the national color for the Netherlands and the assortment of colors represents the South African flag.

SABMiller Can

SAB Miller developed a can that could also function as a cup.

Carlsberg World Cup packaging

Special World Cup Packaging for Carlsberg beer featuring England’s team manager Fabio Capello and team players David James, Rio Ferdinand, Steven Gerrard and Jermaine Defoe.

Umbro World Cup Player Numbers

England’s team received more support when Umbro commissioned the painting of the players’ numbers in their hometowns, even for manager Capello in Italy.

Coca-Cola World Cup Cans

Coca-Cola’s commemorative cans feature French players in celebration and come in a box with a CD from K’Naan.

Miller World Cup Cans

Miller Light cans are laser-etched with famous players captured doing their signature moves.

Please share if you’ve come across other promotional or commemorative products or packaging!

Which Spice are You?

06/18/2010 by Erinn Gormley (0 comments)

McCormick’s Facebook Contest

Recipe Inspirations Facebook Contest

A few months ago we featured McCormick’s seasoning-made-simple product, Recipe Inspirations. Now they’re bringing the fun to social media with a creative, interactive contest. By participating in the Recipe Inspirations application, not only are you able to have a little fun by designating your friends to various spices, but you also have a chance to win a trip to the Rachel Ray Show in NYC and other prizes. So hurry and figure out who adds that zing of paprika flavor to your life! Just be careful who you tag as dill weed. Contest ends July 12th!

Concept Packaging for Coke

06/16/2010 by Erinn Gormley (1 comments)

Square design has multiple benefits

 

Square Coke

This is the square design concept for Coca-Cola packaging done by student Andrew Kim that you’ve most likely seen on a variety of design sources. The idea to radically change a very traditional packaging design was brave, but Kim’s design comes with many extras. The entirely plant-based bottle has an offset opening said to ease drinkability, and a smaller cap which decreases waste. The bottle is designed to collapse easily and to a smaller size to increase the likelihood of recycling. Most importantly, there is a cavity at the bottom of the bottle that allows the bottles to stack. The square design combined with the stackability means that more bottles can be sent in each container- an estimated 3,949 bottles. Pretty impressive! This is an exciting concept from a young designer.

Square Coke 2

For more on Kim’s design, click here!

Looking for my upcoming birthday gift?

06/15/2010 by Erinn Gormley (0 comments)

Aqua Wall

Okay, so I don’t have a pool, so it would be pointless. But this is the coolest swimming pool extra I’ve seen in a while. AquaClimb is based in Maryland and produces the apparatus in various shapes and sizes based on the depth of the pool. The square panels can also be rotated in any direction to change up the course. So if you happen to have $7,000 laying around (plus delivery and installation), you’ll be sure to have the summer hot spot!

AquaClimb2

Fall 2010 Fashion Colors from PANTONE

06/14/2010 by Erinn Gormley (0 comments)

Fall 2010 Pantone

We haven’t even hit the official start of summer, but the fashion world is always ahead by at least one season. Which means that even though it feels like just yesterday that we reported on the spring colors, PANTONE has already released the fashion color report for the fall of 2010. The colors for the upcoming season include: Endive, Golden Glow, Living Coral, Lipstick Red, Purple Orchid, Chocolate Truffle, Lagoon, Woodbine, Oyster Gray and Rose Dust.

Fashion report Pantone Colors

To take a look at the full report including some great designers, click here!

Omega 3’s just got a little more appealing

06/10/2010 by Erinn Gormley (0 comments)

Nordic Naturals Omega 3 Gummy Worms

Health trends have become difficult to escape. Sometimes it seems like superfruits have hired PR companies to promote themselves to food and nutraceutical companies. Whoever pomegranates chose to represent them is clearly making a killing. Another powerhouse right now is the Omega 3 rep. A few weeks ago I caught a great status update from my stepmom: "Do Swedish Fish contain Omega 3's?!?!?!?!" While that might be wishful thinking (and it definitely put a smile on my face), I may have found a close substitute. Nordic Naturals now offers Omega 3 Gummy Worms. While they are targeted towards children, the company has clearly found a way to tailor their product to different markets. The suggested serving is one worm per day, so just don’t devour them the same way you do Swedish Fish!

Which came first, the trend or the company?

06/09/2010 by Erinn Gormley (0 comments)

Customization is Key

We often browse what the folks over at trendwatching.com have to say about the latest consumer trends. Their latest has been termed “statusphere:”

As consumers are starting to recognize and respect fellow consumers who stray off the beaten consuming-more-than-thou-path, 'new' status can be about acquired skills, about eco-credentials, about generosity, about connectivity... All of this makes for a far more diversified 'STATUSPHERE' than most brands and organizations have traditionally catered to. Time to really figure out how and where your customers are now finding their status fix.

Which brings us to customization. As the site also explains, “Consumers no longer all want to be like the Joneses, the Mullers or the Li’s. When individuality is the new religion, owning or experiencing something no one else has is the ultimate status fix.”

The feeling of uniqueness, or being “special” is at the heart of so many consumers. A few big name companies took advantage of this mindset years ago which is why you can now build your own teddy bear, create your own ice cream concoctions or even have your name printed on small, round, chocolate candies. But we’ve also stumbled upon some lesser-known businesses focused personalization:

Customize Shoes

Atelier Shoes- create your own pair of shoes!

Otete & Anyo- custom stamps of your baby’s hand and foot prints!

TreeRing- personalized yearbooks for each student! Didn’t you hate spending money on a yearbook just to find your one awkward headshot?

Of course as custom label printers we are very aware of how important it is to give customers’ unique products. To get a quote for your custom labels, click here!

Winners of the 22nd Annual DuPont Awards

06/08/2010 by Erinn Gormley (0 comments)

DuPont Award Winners

The DuPont Award winners for 2010 were just announced at the end of May, continuing the virtual forum format from last year. The winners proved breakthroughs in packaging with innovative developments, cost/waste reduction and improved sustainability. Diamond winners proved excellence in all three areas while Gold winners demonstrated excellence in two criteria. Silver winners were selected for their breakthrough innovation, and notable honorees were given recognition for innovative problem solving. 

Coil to Can DuPont Winner

Only two submissions were given the prestigious honor of a Diamond DuPont award: the GREENBOX reusable thermal management system, a sustainably-produced container used to transport sensitive medical supplies, as well as Exal Corporation’s “Coil to Can” (C2C) recyclable aluminum bottle.

Greenbox Dupont Winner

To see all of the award-winning packaging innovators, click here.

Young Minds are the Future of Green Efforts

06/07/2010 by Erinn Gormley (0 comments)

Green Shields

Watching the local news has become a depressing evening ritual, but a story featured the other night gave me a glimmer of hope for humanity and the potential of our youth. As a freshman in high school I simply tried to survive, but Jonny Cohen from a Chicago suburb has already taken a physics class at Northwestern University that inspired a big idea. Jonny realized that school buses are one of the least aerodynamically designed vehicles on the road, contributing to very low fuel efficiency and high pollution rates. (I may also have a personal gripe with the school bus making stops every 20 feet that I get stuck behind on the way to work every day). Contemplating this real world physics problem, Cohen worked with his family, classmates, and other knowledgeable contacts to invent Green Shields, a plexiglass shield added to the front of the bus to more effectively channel the wind flow to create a 10-40% improvement in fuel efficiency.

Of course this sounds simple, but most people wouldn’t put in the time or effort to develop such an idea. The impressive 14 year old has created quite a following, and is so dedicated to his project that he recently received a $25,000 grant from the Pepsi Refresh Project to fund its development.

Branding Beauty Samples

06/04/2010 by Erinn Gormley (1 comments)

Beauty Sample Kit

In any of today’s markets, consumers are more skeptical than ever, especially as many products or brands may not have delivered on the promises they’ve made. This is also true for the health and beauty industry, making sampling a trend that leads to sales if your product delivers on its marketing message. And when it comes to skin care:

Every person’s skin is a fluid, dynamic river of shifting conditions that are influenced by environment, diet, stress levels and lifestyle. Skin is never just one type; it’s an array of changing conditions, and thus a moving target. Although it’s a retailer’s dream for clients to develop loyalty to a favorite product, ensuring solid repeat sales, the fact is that their skin requires regular professional monitoring in order to adjust product recommendations. (www.skininc.com)

As more consumers are aware of the fact that their skin care needs are ever-changing, giving them the opportunity to try your products is critical. Here at Dion, we print pouches for beauty companies who wish to provide samples. Our HP6000 digital press is perfect for this since it allows us to print on very thin unsupported films, such as those for pouching. It also allows us to provide a solution for companies wanting to provide samples at lower quantities.

To read more about the importance of branding on this sampling level, read this article from GCI Magazine!

More unique products shaped like shoes!

06/03/2010 by Erinn Gormley (0 comments)

But don’t eat this one!

Starlet Glam Vintage Vixen High Heel soap

About a month ago we wrote about artfully crafted chocolate shoes, and now we’ve stumbled upon some more glamorous high heels, this time made of soap. The founder of Starlet Glam was inspired by old Hollywood and is now getting her products into today’s Hollywood, especially with her best-seller, the Bombshell Marilyn Corset soap. Many of the products—including lip balms, lotions, oils and more—have been dispersed in gift bags at events such as the Academy Awards, The Golden Globes, and the America Music Awards.

Starlet Glam Bombshell Marilyn Corset soap

The soaps are made with skin loving oils and butters such as Olive, Avocado and unrefined shea butter. They're vegan friendly, 100% natural and free from detergents, SLS and sulfates. They are given their sparkle with mica and a little bit of ultra fine glitter.

Messy packaging or really cool?

06/02/2010 by Erinn Gormley (0 comments)

The other day Stacy forwarded me this creative packaging for Rellana Wool- a line of fringed yarn used to make hats and scarves:

Rellana Hair

I quickly remembered seeing the packaging—of all places—on justintimberlake.com. Surprisingly, last winter his website featured all kinds of unique packaging designs. It just goes to show how wide of an audience packaging has!

LV Vodka

Ketchup for a Cause

The Power of Photoshop

06/01/2010 by Erinn Gormley (0 comments)

Here’s a picture we came across…

Adobe Photoshop Day Cream

The mock ad is a great play on the concept of photo retouching. And it’s pretty well known that many images out there have been refinished in some way. But just how powerful is Photoshop, and what is it doing to our perception of beauty? If you haven’t seen it before, take a look at this video:

Dove Evolution

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