Beverage (145)

Label Review: Braxton Brewing Co.

2017-04-26 09:00 by Amelia Stasky (comments: 0)

Braxton Brewing Co.

Braxton Brewing Co.

We’ve featured craft beer labels on our blog on a number of occasions. It’s hard not to, the creativity that these brewers pour into their beers is often mirrored in their labels. The great thing about that is there is always something we haven’t seen before. Case and point, Braxton Brewing Co.’s 2nd anniversary special brew, a Cherry Kettle-Soured Ale. Braxton worked with Durham Brand & Co. to create this label design that draws full inspiration from the brew’s name, Yesterday’s Headlines.

Braxton Brewing Co.

Braxton Brewing Co.

This label features only typography and is done is such a way that is stands out just as much or more than a label that uses illustrations or images. A great label design starts with the perfect material for the project. In this case, a heavy, textured, cream material is used. It provides a sturdy base for the bold text and enhances the vintage look. To create this look, “vintage wood block type was hand stamped and scanned…800, 20x30 newsprint was hand-pulled and screen printed featuring the brewery’s press release, supporting copy and branding was used to package the bottle – mimicking an old newspaper found on your front step.” Yesterday’s Headlines was named to celebrate the newsworthy attention Braxton Brewing Co. has received over the past year, and we think this label is just as newsworthy.

Braxton Brewing Co.

Braxton Brewing Co.

Request a sample packet today to see what labels are being printed in your industry!

Cobbler Mountain Cider Celebrates Nature

2017-03-13 10:00 by Amelia Stasky (comments: 0)

Cobbler Mountain Cider

Cobbler Mountain Cider

Cobbler Mountain Ciders’ label design was inspired by the mountain for which it is named. Jeff and Laura McCarthy, the owners of the Cobbler Mountain family farm, wanted to preserve their grandfather’s love of creatures and exploring while updating their labels.

Cobbler Mountain Cider

Cobbler Mountain Cider

Pig Iron, a branding and design agency based out Manassas, Virginia, took on Cobbler Mountain Cider’s project. They focused on Laura and Jeff’s love for their land and, “tried to incorporate that passion into the packaging while emphasizing the ingredients with customer illustrations and vibrant colors throughout.” Each variety features a large red apple used as a frame for Cobbler Mountain Cider wordmark and variety name, placed front and center on the label. The majority of the text uses handwritten-style fonts, adding to the whimsical nature of the label. The Mountain Top Hop follows a green color scheme and features illustrations of hops and caterpillars. The Kickin’ Cinnamon follows a red color scheme and features illustrations of ladybugs and sticks of cinnamon. The Original Honey follows a muted gold color scheme and features illustrations of clover flowers and honey bees. The result is a cohesive brand design that celebrates nature, a family run and owned farm, and campfire stories.

Cobbler Mountain Cider

Cobbler Mountain Cider

Dion Label Printing has extensive experience in the Wine, Beer & Spirits industry. Contact us to quote your project today!

Cobbler Mountain Ciders’ label design was inspired by the mountain for which it is named. Jeff and Laura McCarthy, the owners of the Cobbler Mountain family farm, wanted to preserve their grandfather’s love of creatures and exploring while updating their labels. 
Pig Iron, a branding and design agency based out Manassas, Virginia, took on Cobbler Mountain Cider’s project. They focused on Laura and Jeff’s love for their land and, “tried to incorporate that passion into the packaging while emphasizing the ingredients with customer illustrations and vibrant colors throughout.” Each variety features a large red apple used as a frame for Cobbler Mountain Cider wordmark and variety name, placed front and center on the label. The majority of the text uses handwritten-style fonts, adding to the whimsical nature of the label. The Mountain Top Hop follows a green color scheme and features illustrations of hops and caterpillars. The Kickin’ Cinnamon follows a red color scheme and features illustrations of ladybugs and sticks of cinnamon. The Original Honey follows a muted gold color scheme and features illustrations of clover flowers and honey bees. The result is a cohesive brand design that celebrates nature, a family run and owned farm, and campfire stories. 
Dion Label Printing has extensive experience in the Wine, Beer & Spirits industry. Contact us to quote your project today!

Mix Life Up With Nina's Natural

2017-03-03 13:44 by Amelia Stasky (comments: 1)

Nina's Natural

Nina's Natural

Nina’s cocktail mixes began as a business to business product. After continued success, Lasco Foods made the decision to start selling direct to consumers and rebrand to celebrate the transition. Thus Nina’s Naturals was born.

Nina's Natural

Nina's Natural

Atomicdust, a branding and marketing agency based in St. Louis, Missouri, created the Nina’s Natural name, tagline (“It’s time to mix life up”), and packaging design. Nina’s Natural packaging design takes its inspiration from its name. Instead of a stark white base, Atomicdust decided to use an off-white to create a more natural, soft base. Most of the text on the front of the label has a hand lettered look. In addition to being hand lettered, the Nina’s Natural wordmark and mix type has a grainy and textured appearance. The remainder of the text looks as though someone could have handwritten the information in. At the bottom right of the front of the label is a bright, detailed image of the cocktail which acts as an anchor for the rest of the packaging design. All of the text is set at an angle, off of the cocktail. It give the impression the cocktail is shouting out all the information. Color cues are used to differentiate between the flavor mixes: the Michelada Mix has an orange tamper seal covering the top of the bottle and features a splash of the same color on the main label, the Bloody Mary Mix uses green, and the Margarita Mix uses a lime green. These bright colors balance the natural aspects of the label and create a fun, exciting look.

Nina's Natural

Nina's Natural

Did you know we have capabilities for both labels and shrink sleeves? You can learn more here.

Balance Water Refreshes Label Design

2017-02-20 09:00 by Amelia Stasky (comments: 0)

Balance Water

Balance Water

Balance Water Company is a beverage company based in Sydney, Australia and New York City. Balance Water uses flower essences to create non-flavored, functional beverages. They offer a number of products designed to cleanse, refresh, relax, increase focus and alleviate the side effects of travel.

 Balance Water

Balance Water

This past year Balance Water worked with designers Leonardo Lenchig and Ettore Concetti from a small design agency in Italy called Graphic Opera, to give the brand a new look. Lenchig and Concetti were incredibly thorough in their brand design. The Balance Water wordmark was created from a geometrical grid, loosely based on the formation of a water droplet. Once the font was constructed, they elected to fill the font with geometric shapes. The wordmark and the faint shapes in the text are knocked out of a deep blue oceanic background. The label is balanced with the wordmark aligned to the right of the label and a screen of delicate hand drawn flowers down the left side of the bottle, the designers wanted this to look like embroidery. The colors paired with the label design give the bottle a glacial effect.

This look can be achieved with a clear film material and digital printing. A clear film label will work for many applications. Request a sample packet today to check out some examples!

"Flavor the Night and Savor the Day" with Ficks & Co's Cocktail Mixers

2017-02-17 09:00 by Amelia Stasky (comments: 0)

Ficks & Co

Ficks & Co

Ficks & Co is a San Francisco based company that specializes in cocktail mixers. Ficks found their place in the market by introducing a cocktail mixer with all natural ingredients that is also vitamin and electrolyte infused. According to their website, “Ficks is the first cocktail mixer to put back what you lose when you imbibe,” so you can, “Flavor the Night, Savor the Day.”

Ficks & Co

Ficks & Co

Selling to a niche market can sometimes be difficult, so Ficks needed a label that would stand out on the shelves. The white background immediately pops next to the bold lettering and metallic accents of these labels. The Ficks wordmark is centered at the top of the label and is, “designed to give it depth and appear 3D.” A modern, sans-serif font is used throughout the label. This keeps the label from looking cluttered and keeps the focus on the wordmark. A band of metallic color on the top and bottom of the label frames the label design and acts as a differentiator between flavors: green for Margarita, bronze for Moscow Mule, and gold for Lemon Drop. The same metallic color is used on the name of the cocktail mix. The resulting label design is crisp, impactful and high-end.

There are a number of ways to achieve a metallic look on your label. Contact us today to find out which option is best for you!

Less is More: KOLLO Teas Takes a Minimalist Approach

2017-02-10 08:45 by Amelia Stasky (comments: 0)

KOLLO Teas

KOLLO Teas

KOLLO Teas is a LA-based tea brand unlike any other on the market. KOLLO was founded in 2014 by Nicole Dean, a former Regenerative Medicine Bio-technician. This line of ready-to-drink iced teas consists of three types that were all personally sourced by Dean. Her minimalist approach to tea (no sugar, no preservatives, and no pasteurization) extends to the label design.

 KOLLO Teas

KOLLO Teas

Designed by Samuel Muir Studio, the super simplistic label design showcases these specialty teas to the fullest extent. In addition, the design creates an air of luxury which is necessary to differentiate the product from the single-serving iced teas you normally find in the cooler section. A single, very thin, handwritten “K” accounts for most of the label space. Below the KOLLO “K” are descriptors unique to each tea type. Printed in an all-caps, serif font, the Black Tea is described as, “hand harvested + single source,” the Green Tea is described as, “single source + organic + umami,” and the Oolong Tea is described as, “whole leaf + organic + single source.” Stacked below is the tea type, printed in a bolder, all-caps font, this time sans-serif. Continuing down the label, “Los Angeles,” the product weight and refrigeration instructions are printing, switching back to the serif font.

This look can be duplicated using an ultra-clear film and digital printing. To find out pricing, contact one of our sales representatives today!

Stolen Fruit is the Sweetest

2017-01-23 10:18 by Amelia Stasky (comments: 0)

Stolen Fruit

Stolen Fruit

Stolen Fruit Cocktail Mixers is the result of a collaboration between Dry Creek grape growers and owners of Provisor Vineyards, Doug and Susan Provisor and Healdsburg-based chef Peter Brown. The mixers use discarded skins and juice from the winemaking process to make the base of these complex concoctions that are perfect for pairing with food. Stolen Fruit encompasses, “Sonoma County’s unique blend of local bounty and international flavor influence.”

Stolen Fruit

Stolen Fruit

The vineyard influence can be seen on every label in the Stolen Fruit line. Illustrator Nicole Kaufman is responsible for the unique label design. Each label starts with a stark white paper material base. The main illustration is a cluster of grapes, drawn in an abstract style with black ink. The white space left inside the grapes is filled with thumbprints, in a complementary color to the flavor; purple for Fig Grains of Paradise Zin, deep red for Hibiscus Grenache, pink for Blood Orange Muscat, deep yellow for Lemongrass Ginger Sauvignon Blanc, and light orange for Jasmine Juniper Viognier. Stolen Fruit Cocktail Mixer is printed in a simple, sans-serif font in black and white over the illustration. Directly below, the flavor is called out in the same color as the illustration and a similar font to the brand name. The minimalist design and stark white of the label material stands out against the rich color of the mixers.

Stolen Fruit

Stolen Fruit

Minimalist design was one of the top trends in 2016 and is forecasted to stick around in 2017. What is your favorite minimalist design? 

Modern and Traditional Influences Inspire Mr. Mak's Label Design

2017-01-16 09:30 by Amelia Stasky (comments: 0)

Mr. Mak's Ginbao

Mr. Mak's Ginbao

The development of Mr. Mak’s Ginbao was a family affair. The Maks left Asia in the 1970’s, landing in New York City. They immediately went to work building their American dream. Eventually, the long hours took a toll on Mr. Mak. In his effort to become energized and healthy again, he turned to ginger bao, a Chinese wellness drink used to treat a variety of ailments. Once family and friends saw the effects in him, Mr. Mak’s Ginbao quickly gained local popularity. His daughter Frances and friend, Sandra Velasquez jumped in to help build the company and bring ginbao to everyone. The Maks and Velasquez also brought on Werner Design Werks, a design studio out of St. Paul, Minnesota to bring the essence of ginbao to life.

Mr. Mak's Ginbao

Mr. Mak's Ginbao

Werner Design Werks pulled inspiration from a variety of subjects including tangrams, Qing Dynasty meridian charts and vintage Chinese medical packaging. Each flavor follows the same general layout. The font of the label is blocked off into different shapes, reminiscent of those tangrams we mentioned. The first and main center shape is a triangle, filled with white and bordered in yellow. Ginbao, printed in black, is centered in the triangle in a modern, funky font that mixes Asian and Western influences. Leading off the main triangle are a square, another triangle and a parallelogram. These feature the brand name, brand mark, and flavor, respectively. On either side if this, the illustration and color changes with each flavor. The “Original Dynasty Ginbao” is a rich red with an illustration in black of a full body meridian chart, used for acupuncture. The “Harmonizing Queen Bee Ginbao” is orange with an illustration in black of a facial meridian chart. The “Energizing Dragonwell Ginbao” is a leafy green with a different full body meridian illustration, printed in black. As Werner Design Werks describes, “This mashup of old and new, modern and traditional, and Asian & Western plays out across the entire brand.”

Mr. Mak's Ginbao

Mr. Mak's Ginbao

You can find out more about Mr. Mak’s Ginbao here.

Get Green With Verday Chlorophyll Water

2017-01-09 09:30 by Amelia Stasky (comments: 0)

Verday Chlorophyll Water

Verday Chlorophyll Water

Verday Chlorophyll Water collaborated with MA3, a creative agency based in New York City, to design their packaging. Their decision to use a shrink sleeve as opposed to a label was a no-brainer. Jonathan Murray, Marketing Director, explains, “The full shrink allows us to differentiate between flavors that otherwise could look confusingly similar. It also gives lots of real-estate for messaging and education as well as protects the integrity if the ingredients from light.”

Verday Chlorophyll Water

Verday Chlorophyll Water

Verday’s shrink sleeves are vibrant and eye-catching. Murrary goes on to explain their branding was created, “around truly owning the ingredient chlorophyll and the color green. The core of everything we do is plants, green, health and life.” The top 2/3 of each shrink sleeve has a leaf background that was custom photographed, the origin of the chlorophyll used in their drinks. The leaf is positioned upside down, so the top of the leaf sits at the base of the bottle. Layered over the top of the leaf is another photograph of each flavor ingredient: coconut, cucumber, watermelon, and lemongrass & ginger. At the base of the shrink sleeve is a repeating zebra pattern in a similar color to the ingredient image. The text is printed in white over the green portions of the sleeve, and in green over the colored portions. The font used for the white text is funky, it gives the illusion that someone handwrote each bottle. The font used for the green text is a little cleaner, an all-caps, sans-serif font, but mimics the proportions of the hand written font. A matte coating was used to give the packaging a premium feel, and select UV varnish was used to allow certain parts of the shrink sleeve to stand out more.

Verday Chlorophyll Water

Verday Chlorophyll Water

Speak to one of our representatives to find out more about shrink sleeves!

Dr. D's Disrupts the Health Drink Status Quo

2017-01-04 19:22 by Amelia Stasky (comments: 0)

Dr. D's Probiotic Drink

Dr. D's Probiotic Drink

Dr. D’s Probiotic Drink was founded in 2012 in Louisville, Colorado by wife and husband team, Susan and Stuart. Dr. D’s Probiotic Drink is a water kefir, a probiotic beverage that promotes healthy digestion through kefir grains. INTERACT Boulder helped Susan and Stuart improve their products’ branding.

Dr. D's Probiotic Drink

Dr. D's Probiotic Drink

The original label design lacked focus and “a certain spark”. The goal with the new label design was to appeal to a modern market by, “increasing visual impact in a chaotic kombucha/probiotic category, increase memorability and simplify the experience.” The amber bottles remain the same so as not to exclude certain markets; the bottle doesn’t immediately bring to mind “health drink.”  The label material appears to have changed from a white paper material to a clear film. The illustration of the esteemed Dr. D has been reduced from a portrait with a mountain landscape to a floating head. His hat is decorated with effervescence. The wordmark runs vertically up the right side of the bottle in a serif font that toes the line between modern and vintage. Dr. D’s floating head changes colors with the flavors of the drink: green for crisp apple, red for tart cherry, orange for ginger lemon, purple for Concord grape, and yellow for lively lemon.

Dr. D's Probiotic Drink

Dr. D's Probiotic Drink

Clear film labels are a great option for updating your product’s look. Request a quote here.