Though beef jerky is not commonly seen as a gourmet product, one company out of California has come out with some beautiful pouches that certainly bring their jerky product to that gourmet level. Krave Jerky is the company behind the gourmet jerky and they have not limited themselves to just beef. They also have both turkey and pork jerky in unique flavors such as “Garlic Chili Pepper” and “Sweet Honey Chipotle.”

I absolutely love the pouch design that utilizes a matte colored base with a faint overlay of graphics. If you look closely at the graphics you will notice they are fun and playful with sayings such as “tame that growling stomach” and “meat power.” There is also the printed square in the center of the pouch that contains all the text information, the logo, and a high quality graphic of the jerky within. In addition, the pouches have a matte finish as opposed to a glossy finish which creates a classy look for the product. When all the elements of the pouch come together they create a design that looks classic yet fun which is not an easy balance to achieve.

Did you know that Dion Label Printing has the capability to print pouches such as the ones by Krave Jerky above? Check out our capabilities page for more information!

Stacy recently came across a new frosting product on the market that utilizes pouches! The product is called “Frosting Creations” that has been released by confectionary company, Duncan Hines. The basic idea of the product is a “starter jar” of their traditional white frosting that the customers purchase along with individual packets of flavor mixes to make your own personal frosting flavor. Making the frosting is as easy as dumping the flavor packet into the “starter jar” and mixing. Flavor pouches are available in 12 unique flavors including Bubble Gum, Cinnamon Roll, Mint Chocolate, and Strawberry Shortcake (I must try to Mint Chocolate)!

According to the Duncan Hines press release, posted on the Yahoo! Finance section last month, the new product is, “a ground-breaking proprietary frosting system.” We love the product because it allows the consumer to customize their frosting flavor of choice by selecting from a variety of pouched powders. From a packaging standpoint, I like how they have mirrored the artwork used between the label on the frosting jar and the artwork on the pouches. Utilizing similar artwork creates a link between the two products so the consumer associates them together during the purchasing process.

Did you know that Dion Label Printing has the capability to print pouches similar to the “Frosting Creations” pouches above?  For more information on our Pouch printing capabilities, click here!

To ward off mid morning hunger, I am notorious for turning to peanuts or almonds. They are a quick snackable source of protein that can easily be stored in my purse when I am on the go. Since I do often bring them on the go, a lightweight container is an absolute must! American snack food company, Planters, has recently announced some new lighter weight packaging for their dry roasted peanut products ideal for on the go snackers such as myself.

Announced in early February, Planters debuted their new sustainable plastic packaging for their dry roasted peanuts. The packaging is an improvement from their former glass container as it is completely recyclable and healthier by being BPA free. In addition, the company boasts that the new plastic container used 84% less material measured by weight and should reduce the amount of product transportation trucks by a quarter! Besides the container material change, the only drastic change to the look of the container is that it has a curvier hourglass shape now rather than a cylindrical tube.

For more information on the new sustainable peanut packaging, visit the Planters webpage. 

With Valentine’s Day right around the corner, I have been checking out different designs of chocolate bar packaging. I came across two companies that have chocolate bar packaging that is quite different from the majority of bars. People say that the proof is in the numbers and for these chocolate bars the numbers are on the chocolate!

28 degree chocolate packaging

Check out the chocolate bar packaging for popular Canadian chocolatier Thomas Hass in the top photo. Each bar in their “cocoa percentage” line has a number printed on the front coinciding with the amount of cocoa in each bar. The names of the bars also match the percentage of cocoa: for example, 37% is called “Creamy” because less cocoa makes it a less strong flavored chocolate while 79% is called “Intense.”  The chocolate bar in the second picture has the unique name “28 ºC.” Designed by Puig de Montroca, the mostly black packaging for each bar has a small amount thin script with the majority of the design focusing on the strange temperature reading. The designers explain that chocolate begins to melt in the mouth at the temperature 28 ºC, hence why it was the inspiration behind the number based name.

What other numbered chocolate packaging have you come across on the market?

I was never a fan of yogurt, until my friend introduced me to mixing other things into my yogurt such as fruit, granola and even chocolate sprinkles (a favorite of Stacy’s)! Many nutritionists even boast that it is healthier to mix in your own fruit or treats to yogurt, rather than getting the fruit on the bottom blends, as those tend to contain a lot of excess sugar.

But have you ever had problems fitting your additional treats into the already filled cup of yogurt? Greek yogurt brand, Voskos, has introduced some new packaging with a wider mouth opening to accommodate those additional treats their customers love to mix in. And for those on the go, Voskos also has what they call “Crunch” yogurts featuring a double dish container. One side holds the yogurt, the other holds the granola and both are sealed with a single foil top. When you are ready to mix your yogurt you simply remove the lid, bend the granola dish over to dump into the yogurt and mix; how easy! The company also blogged about how their cup labels are now printed with much more clarity and definition.

For more news on this Greek yogurt company, check out their What’s Fresh Blog!

Packaging tells a lot about a product, and by first glance you can often distinguish what type of product you are viewing. Snack products often have colorful packaging with bold designs, while beauty packaging is often luxurious looking. From first glance at the packaging above, I would guess that the product belongs in the beauty industry due to its premium looking design. But, appearances can be deceiving because the product above is actually something as common as rice! Designed by Kersten von Sohlern, Lotato rice packaging is far different from the typical box or pouch used for rice. There are five varieties of the premium rice including Oriental Sensation smoked, Rising Sun orange, Royal Pearl black, Sparkling Volcano terra and Wizard of Laos.

Each gift set of rice includes a cellophane wrapped bag of dry rice. Bags are tied at the top with a black ribbon and finished with a variety specific label. Each bag is then sold in a black folding box printed with artwork that matches the label. Along with the rice, gift sets include either a bottle of elixir oil (to give the rice a smooth texture) or a jar of perfectioner (spices for the rice). Both the oils and perfectioners are also packed in black folding boxes with matching designs. I like how they took something as simple as rice and packaged it as if it were a highly expensive good. Also, using the oriental theme makes the product seem foreign and more alluring than how it is typically viewed.

Check out our blog about an energy drink that also has unexpected premium packaging!

Whenever I see a brown and green paper to-go bag, I automatically know someone is having food from Panera. But for the holiday season, the bread maker has partnered with TOKY Branding + Design to design a festive collection of to-go packaging. The once green accents have been turned to a Christmas red and the company logo of a woman cradling a loaf of bread was replaced with an array of holiday decorations.

The smallest pastry bag is now printed with a delicate white wreath with the phrase “share wishes” printed in the center. Medium sized bags are now printed with wintry forest creatures like a red fox donning a matching scarf and a pair of cardinal’s perched on two birch trees. The largest bags are decorated with festive red and white stars and read the phrase “share joy” to coincide with the theme of sharing. Even the to-go cups and soup bowls have gotten into the holiday spirit. All cups are now a solid red color and printed with the fox and cardinals along with the phrases “share warmth” and “share the season.”

Well done Panera, on an excellent array of holiday to-go packaging!

For over twenty years, dieters have turned to the magical Slim Fast shakes in a can for a on the go hunger suppressant drink. What was originally appealing about the drink was that it was a diet drink product but in a portable drinkable canister (top right). However, if you have ever tried to travel with one of the canned shakes, you will know that the packaging was not exactly travel friendly. The cans, similar to a can of soda, could be opened but never resealed forcing the customer to drink the shake at one sitting or risk spillage.

Announced just recently, Slim Fast has redesigned their canned shakes to be sold in plastic recloseable plastic bottles (top left). Not only will the new bottles be easier to travel with but it also allowed the company to alter the bottle shape. The new shakes have curvy shaped bottles mirroring the hourglass shape of a woman’s body, which lots of dieting women strive to achieve. A newly added shrink sleeve now replaces the previous label providing a larger canvas for graphic design. I like how they have enlarged the milkshake image to make it more appealing to the consumer as a “decedent” diet shake, as well as including a post-it note graphic advertising “up to 4 hours hunger control.” And those who have disliked the previous canned shakes are being urged to try the newly formulated flavors including cappuccino delight, creamy milk chocolate and strawberries ‘n cream!

You might not expect gourmet chocolate creations to come from a heavily tattooed Alabama native, but John Eric Battles of Sweeteeth has certainly proved all of us wrong! The South Carolina based unconventional chocolatier has been whipping up yummy and unusual chocolate bars and mouth-watering dipping sauces. Some of the peculiar flavors include cinnamon apple & pecan, peanut butter & chipotle, popping ginger, and a port wine caramel sauce. I’m drooling just listing off these flavors; I’ll take 10 of each please! Along with fantastic sounding chocolate creations, this chocolatier also has some standout packaging for both their bars and dipping sauce jars.

Each bar of Sweeteeth chocolate is delicately wrapped in foil and then encased in a paisley inspired paper wrapper designed by Fuzzco. Instead of being stamped with the paisley design, however, each wrapper is printed with white graphics of various animal families (reptiles, birds, fish, etc). The bars also have different entertaining names such as “Call of the Wild” port wine caramel bar with wild animal graphics, and “Sea is for Caramel” salted caramel bar with sea creatures!  I like how the graphics are not perfectly printed to give the wrappers a hand stamped appearance. The dipping sauce labels, created by Ashley Maness design services, also have a hand drawn look against light colored pin striped backsplashes. At first glance of the tooth character logo, I thought this product might be some sort of a “dentist friendly” food product. However, once I read the caption surrounding the tooth reading “Fine Hand Crafted Treats for Your Body’s Mouth” I enjoyed the quirky humor. Overall, however, Sweeteeth certainly has some fantastic packaging with a unique hand crafted essence.

For more information on this chocolatier’s hand crafter packaging, check out their website!

When searching the web for new label designs I came across a website that sizzled right off the page! The website is called Hot Sauce World and it is the central marketplace for hundreds of hot sauces in mild, medium, hot and the hottest varieties. As one of the largest retailing sources for hot sauce over the past ten years, the webpage offers products for over thirteen major hot sauce brands. Though my pallet might not be up to the challenge of tasting all the sauces, I did find some incredible label and packaging designs.

The first product that caught my eye is produced by a company called Dave’s Gourmet called his Adjustable Heat Hot Sauce. Each container is manufactured with dual dispensing technology such as products featured in our Custom Blended Products blog. No matter what heat sauce you desire, the top can easily be turned to customize the heat to your liking. Looking for something for a daring soul? Lethal Ingestion hot sauce is considered one of the hottest sauces on the site as it is made with a combination of Red Savina and Ghost peppers. The sauce comes in some surprising “industrial looking” packaging complete with an outer folding box to hold the glass bottle. I love how they played off the name by making the label look like a “caution: flammable” label complete with the red fire indication logo and simple red and black ink color pallet. Mad Dog offers a variety of hot sauces and equally incredible labels. My favorite from the brand is called Mad Dog 357 which is made with 6 million scoville pepper extract. The scouville scale is a measurement for how spicy a pepper is, and something of 6 million fits in the category of law enforcement grade pepper spray. Now that is a dangerously hot sauce! The label design has the phrase “This sauce will blow you away” along with the image of several bullet holes scattered around the label for a fun play on words. Attached to the neck of the bottle is also a collector “golden bullet” that pulls apart to reveal a tasters spoon for some excellent value packaging.

Check out the rest of the website for more hot sauces and equally sizzling packaging designs!

For mild tempered outdoor trips like a weekend of camping, coolers full of burgers, chips and sodas are more than sufficient. But what about those that crave slightly more adventurous excursions, such as mountain climbing in freezing temperatures or circumnavigating the world! These excursions will clearly require experienced travelers, proper equipment and food that will travel through the elements. Lyo Food has created a line of freeze dried meals, soups and fruits perfect for the traveler with an adventurous soul. The benefit of freeze dried foods compared to others is that they keep the original taste, vitamin content and form the food had originally. Freeze drying also removes nearly all moisture from the food making it lightweight and easy to carry. The company offers all natural gourmet creations such as pork loin in dill sauce, beef stroganoff and chicken with Asian rice.

What is fantastic about Lyo’s pouching is that it was created to withstand all the elements. Check out the photo of the traveler who has left his pouched food directly in the snow during some particularly stormy weather. Each meal is sealed in an airtight aluminum reinforced stand up pouch that is pre-cut for easy opening (when scissors are not always handy). I also love the modern design the company selected for the pouching. Instead of printing a graphic of the food, they opted for geometric black lines on a sleek silver background for something high tech looking for the market.

Awards season always brings together the best of the best in the food industry and the Sofi Awards are one of the biggest events of the year. For the 39^th year, the National Association for the Specialty Food Trade (NASFT) has played host to the annual award show. 2011 turned out to be one of the largest turnouts for competition entries and an unusually high 20% of those entries were in the New Products group. Keynote speaker and celebrity chef Cat Cora stated, “It’s and exciting adventure into what will be your next product. That spirit brings us together tonight.” With over 2,000 entries, the 33 different categories included but were not limited to Confection, New Product, Snack Food, Cold Beverage, Classic, Diet and Lifestyle Product and our favorite Innovation in Packaging Design or Function.

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You might notice several companies/ products featured on our packaging blog have been awarded the gold Sofi! Vogues, as featured in our What’s gotten into Chocolate blog, took home gold in the Chocolate Category for their Black Salt Caramel Bar. Tea Forté also took home the gold in the Food Gift category that we featured in our blog Designer Tea by Tea Forté. Chua Chocolatier, who we featured in our blog The 3S’s: Sweet, Salty & Spicy, was also awarded gold in the hot beverage category for their Spicy Maya Hot Chocolate. Check out the rest of the gold award winners and product packaging in the online winner’s gallery by clicking here!

At first glance at the packaging for Magic Choc, I thought it was a box of colored molding clay. I thought it strange though that the clay only came in shades of brown and white; how boring I said to myself! However, after I read the text and looked at the company name again I put two and two together. Magic Choc is actually a chocolate product that can be molded and shaped just like modeling clay! The only difference is that this molding chocolate is edible. Established over a decade ago, the British based company has come out with the perfect child entertainment project for a rainy afternoon.

Each box comes with three pouches of dark, milk and white molding chocolate in individually wrapped bags. Since the molded creation is edible, each box also comes with a hygienic pouch of antibacterial hand wipes. The chocolate is made from real Belgium chocolate with a special ingredient mixed in to make the sweet a moldable substance. The company assures the public that the product is safe to eat and has no artificial colors or added preservatives; it is even vegetarian friendly! To use, the chocolate pieces can be taken directly from the pouches, shaped and eaten. I love how they have packaged this good because it looks more like a toy than a food product. Including fun pictures of the finished chocolate creations on the box will help to attract children along with the bright orange box colors. I also like how they have printed the Magic Choc text in a font meant to resemble melted chocolate for a fun added touch.

What other innovative chocolate products have you come across? 

Its summer time which means lots of picnics filled with fresh fruit, potato salad, and of course potato chips! If you have gone through as many chip bags as my family has this summer then you have probably noticed the chip packaging transformation that has become the recent trend. First let’s think about what common qualities the former chip bags included. Chip bags were glossy, had bright vibrant colors, bold eye catching graphics, and the chips were flavored in with intense flavor combinations such as nacho cheese! However, recently chip companies have toned down their chip packaging to be much more subtle. New packaging trends include using a matte bag coating, subdued color pallets, simplistic graphics, and natural flavors/ ingredients. Let’s look at some of the chip bags I came across for examples of this trend.

Lays potato chips, always known for their bright yellow glossy chip bag, has come out with a new line of Baked chips. The Baked chip bags have a matte coating, an understated tan background, and subdued color pallets. They are also advertised as being healthier and more natural than the original chips. Sun Chips got massive attention for their packaging redesign including a compostable bag with matte coating. They also use subtle graphics to advertise that they are multi-grain chips by including two simple stocks of grain next to the chip image. Even Tostitos had jumped on the packaging bandwagon with bags printed in browns and deep greens. They have the word natural printed in large font across the package and have also highlighted the fact that the chips are made with certified organic corn. I particularly love the subtle art that is printed on the tan part of the bag. Though it is understated, the image features a rising sun over farmers planting fields.

How do you like the natural look of chip bags as opposed to how they use to look?

While looking up the latest food trends, I found the ultimate chocolate lovers company. With products to satisfy every craving, Chuao Chocolatier (pronounced chew-wow) is the ultimate indulgence. They pride themselves on using the finest chocolate, Cacao de Chuao, exported from the Venezuelan town of Chuao. The small town is globally known for producing the best cocoa beans on the planet and using the sun to naturally dry the beans. The company opened back in 2002 in the southern part of California by brothers Chef Michael Antonorsi and CEO Richard Antonorsi. Together the duo has built a company crafting the most creative, sweet and savory chocolate creations.

What is at the top of our favorite’s lists from this chocolatier? I think I can tell you Stacy’s favorite, as a fan of salty and sweet snacks, would hands down be the Potato Chips in Chocolate Bar (top)! The unique chocolate bar combines their signature chocolate with all natural potato chips for the ultimate indulgence treat. The packaging is also beautifully designed with a golden wrapping spotted with metallic cocoa bean graphics. My choice of chocolate from the company would hands down be the Firecracker Chocolate Bar. Remember the 1980’s candy pop rocks? Well the Firecracker Chocolate incorporates popping candy like pop rocks with chipotle and salt into a 3S experience (sweet, salty, spicy). You could also try one of their other spicy flavors such as the Spicy Maya (chile, cayenne, cinnamon) or the Coffee & Anise (espresso beans and anise) for a caffeine kick! And if you want something for that special someone, try the ChocoPod Passion Fruit Caramels described as being Unusual, Unexpected & Delicious. Each product has similar packaging to the Potato Chip bar but in a variety of bright metallic colors.

Want more on imaginative chocolate products? Check out our Chocolate Lovers Month and What’s Gotten into Chocolate blogs!

Retro design and retro product recipes have recently become incredibly popular in the packaging industry. But with all the cutting edge technology available, why are companies reverting to old packaging and flavors? Well, they are responding and delivering what their customers are asking for!  For example, Frito-Lay has recently started manufacturing their Doritos taco flavored tortilla chips again with the packaging used in the 1960’s due to numerous fans of the original recipe. According to the Dieline, “Numerous impromptu online support groups have sprung up over the years among devoted fans who miss the original Taco Doritos flavor formula.” According to the company, the original flavored chips will become a permanent addition to the product family while the retro packaging will only be available for a limited time.

Global corporation giant P&G has re-introduced the 1950’s inspired Tide detergent label for a limited time. With the spiral design of the retro yellow and orange hues, there is no way you could miss this packaging on the shelf! If you were ever a hostess fan growing up in the 1970’s you will undoubtedly remember Twinkie the Kid or Captain CupCake! Back in March, Hostess released their classic snack cakes with retro packaging designs for about a two month time frame. Even General Mills got into the retro trend earlier in the year when they released limited edition retro cereal boxes of childhood favorites including Cheerios, Trix, and Cinnamon Toast Crunch! Check out the vintage Lucky Charms box below; it’s incredible how graphic design has evolved over the years to create much more realistic images.

After reviewing re-introduced retro packaging, I noticed a few common trends within the design movement. First, most companies have only made their products available for a limited time.

Also, some companies are releasing products that do change the recipes back to the original versions such as the Taco Doritos mentioned above. 7Up, of the Dr Pepper Snapple Group, is a terrific example of a company that went retro with both their packaging and recipe. 7Up Retro, similar to the Pepsi Throwback we blogged about, has reverted to their original soda recipe by manufacturing it with only real sugar (as opposed to high fructose corn syrup). If you are a fan of the Celebrity Apprentice, you will remember 7Up Retro from the final challenge in the 2011 season. Contestants were asked to design packaging along with creating a TV spot for the retro soda. Below are the two finalist’s retro designs: the left was designed by John Rich (season winner) with an 80’s feel and the right designed by Marlee Matlin with a 70’s disco feel. Both can designs are available on the 7Up webpage for a limited time. 

If you know of some other retro packaging that has recently hit the market, let us know by leaving a comment!

We have all ventured down the cereal aisle and stood mindlessly staring at all of the colorful boxes. The typical cereal packaging starts off with raw cereal being filled into plastic bags, which are then packaging in an outer paperboard box. The paperboard box does make the cereal easier to stack on retail shelves, but have you ever thought about how much raw material these boxes are wasting? Well, Malt-O-Meal cereal company was passionate enough about the amount of paperboard waste that they created the Bag the Box campaign. According to Malt-O-Meal, the U.S. alone manufactures 2.3 billion cereal boxes in one year; enough to build 3 of the great pyramids! We also use over 345 pounds of paperboard every year to create these boxes; that is the same weight as 734 jumbo jets!

The Bag the Box campaign was started as an eco-friendly packaging movement by the company who has been a leader in the cereal business since founded in 1919. Malt-O-Meal provides several brands of cereal in bagged versions including brand favorites such as Frosted Flakes, and Raisin Bran! The earth friendly packaging is a simple zip lock resealable bag with typical box graphics printed directly on the flexible packaging. Not only are these bagged cereals cheaper, but they have been proven to be just as delicious as other cereals. In fact, 10 of the company’s bagged cereals ranked among the top 50 best selling cereals; why pay extra for the box packaging? Have you noticed other companies slimming down their packaging? Let us know and we might feature it on our blog!

To read a press article on Bag the Box visit Packaging World’s website.

Similar to a lot of great inventions, this perky product was the result of a happy accident. Perky Jerky was created when the founder’s energy drink was accidentally spilt over their beef jerky. Where some may have thrown it away, this accident was the beginning of the energizing jerky product line.

The jerky sold to the public today starts as quality jerky soaked in their special energy mixture containing the natural yet highly caffeinated plant, guarana. From a Q+A interview in Inc Magazine, Perky Jerky’s Brian Levin admits, “Initially, it was hard to get people to take our product seriously. It’s very polarizing: Some people think the concept is strange, and they certainly don’t expect it to taste so good.” Available in both beef and turkey, both types of jerky are made from all natural ingredients with absolutely no preservatives. We love the pouching manufactured in both 1oz and 2.2 oz pouches made from a silver substrate material. Silver material is a great choice to use for a sleek modern look, and it can make your product stand out on the shelf. The pouches are graphically designed with a yellow/golden color pallet, and artistic bull and turkey images are printed on each corresponding product pouch.

Did you know Dion Label Printing has the ability to print the pouches like those used for Perky Jerky? If you are interested in more information on pouching, check out the Pouching market page on our webpage. For more information on this perky pouching, visit the Perky Jerky webpage.

Women everywhere will agree that sometimes that urge to snack can be unbearable! Whether it’s salty or sweet we all get those cravings, but sometimes we want a snack that does not leave us feeling guilty about indulging. 100-calorie snack packs have skyrocketed to popularity since picked up by snack giant Nabisco. Well, they have recently introduced a brand new line of “indulgent” snacks that will not undo your attempts to eat healthier.

Nabisco calls the new snack line SnackWell’s, and though some are 100 calorie packs others range around 130 calories. But if the names say anything about these snacks, they seem totally worth the indulgence! Snack packs are available in flavors such as Fudge Drizzled Carmel Popcorn, Rich Vanilla Crème Brownie Bites, and Fudge Drizzled Double Chocolate Chip Cookies. I will take one of each please! The company is encouraging woman to satisfy their sweet tooth with one of these individual sized snack packs, and even markets the treats with the phrase “Be Bad. Snack Well!” The pouching is nothing but sassy, snazzy, and even a little sexy. Each vibrant green snack pouch is printed with a bright zebra print in a variety of colors depending on the flavor. My favorite combination is absolutely the Brownie Bites that have black stripes over the green pouch; the black pops against the green and the brownie images look realistic enough to eat. Did you know that Dion Label Printing has the capability to print these types of sassy pouches? To learn more about our pouching capabilities, visit the Pouching capability page on our recently redesigned webpage!

For more information on the designers behind these fantastic pouches, visit Davisdesign.ca.

Gastronomy might sound like a scary scientific term, when in fact it fact is means that art of good food and eating. Others define gastronomy as the study of food and the culture behind the food. The Portuguese company Think Global Taste Local (TGTL) is a master of gastronomy in its constant search for the best culinary products around the world. With a panel of top chef’s tasting and evaluating global cuisine, you know they are only selecting the best of the best! Once the highest quality tasting food products are found, they package them in some top notch packaging.

Each product is sold in a TGTL secondary packaging black box designed specially for that product. The cherry liquor from Portugal, for example, has a photograph of the famous Obidos castle printed on the box to signify the cultural heritage of the liquor. Inside the box, each product is safely packaged with a bonus gift that associates with the culture. Some of the products are packaged with serving glasses, others with a piece of art work, and some with a musical CD. The Reserva 2005 Red Wine is packaged with a CD of fado music; a traditional music genre of Portugal. The music is traditionally created through a combination of singing and instrumentation from a traditional Portuguese guitar which is depicted on the wine bottle’s label. Each label, though unique, has the TGTL circular gold logo incorporated. The large gold circle is meant to signify the world (think global), and the smaller circle represents the products of the world be available locally (taste local). I love how every part of the packaging fits together for a cohesive design, and the fact that they were able to link the packaging with the Portuguese culture.

To see more packaging designs of TGTL, check out the article on The Dieline.

When it comes to breakfast, there is one lady that is always invited to homes across America; her name is Mrs. Butterworth! Since the early 1960’s, Mrs. Butterworth has been the syrup of choice because of her thick, rich, buttery flavor. Little did Pinnacle Foods know that the lovable lady would transform into a pop culture icon through her distinctive packaging design, and commercials where she comes to life on the breakfast table. She has been featured in several TV shows, movies, and even a recent Geico commercial where she replaced the popular talking gecko!

Just in time for the spring, the syrup mother has released some bright new shrink sleeve packaging. The three new limited time bottle designs feature our lady dressed in some bright springtime fashions. As an added bonus, over 60 downloadable paper accessories are available on her Facebook page for your children to print, cut out, and use to dress up the bottles. Kids will love dressing up Mrs. Butterworth to go to the beach, rollerblading, and even scuba diving! The Mrs. Butterworth bottle is the perfect example of where shrink sleeves are the ideal packaging choice. A shrink sleeve allows the packaging to form to every womanly curve and detail of the bottle design, while still allowing for freedom of the actual design. Did you know that Dion Label Printing has the capability to print shrink sleeves like the ones used in this spring syrup line? To request a sample packet with shrink sleeve samples, submit a request on the Request a Samples Packet page of our website!

To read more about the spring syrup packaging, check out Packaging Digest’s article.