Food (44)

Label Review: Myar Foods

2017-05-19 12:00 by Ashley (comments: 0)

Myar Foods

Myar Foods Avocado Oil

Myar Foods is a company based out of Alpharetta, Georgia that produces avocado oil. Samantha Mione, the designer that is responsible for creating Myar Foods’ logo was also tasked with creating the label design for their avocado oil. Myar Foods wanted their labels to embody the same fun and simplistic nature as their logo.

Myar Foods Avocado Oil

Myar Foods Avocado Oil

The label was created to feature the avocado oil as part of the label design rather than to just cover the bottle. The label is a full wrap label printed with a gloss finish reflecting the same characteristic as the contents inside the bottle. The label is mostly black, creating a neutral background for the avocado illustration. On the front of the label is a cross section view illustration of an avocado. The area where the pit should be is die cut, creating a window to feature the avocado oil. Below the illustration is the text, “Extra Virgin Olive Oil,” printed in white in an all caps, sans-serif font. The font choice and illustration, coupled with the dark background create a label that does embody the same traits as Myar Foods’ logo: fun and simplistic, and a little quirky too!

 

What features do you look for on your food labels?

Myar Foods is a company based out of Alpharetta, Georgia that produces avocado oil. Samantha Mione, a designer that is responsible for creating Myar Foods’ logo was also talked with creating the label design for their avocado oil. Myar Foods wanted their labels to embody the same fun and simplistic nature as their logo.
The label was created to feature the avocado oil as part of the label design rather than to just cover the bottle. The label is a full wrap label printed with a gloss finish reflecting the same characteristic as the contents inside the bottle. The label is mostly black, creating a neutral background for the avocado illustration. On the front of the label is a cross section view illustration of an avocado. The area where the pit should be is die cut to feature the avocado oil. Below the illustration is the text, “Extra Virgin Olive Oil,” printed in white in an all caps, sans-serif font. The font choice and illustration, couple with the dark background create a label that does embody the same traits as Myar Foods’ logo: fun and simplistic, and a little quirky too!
What features do you look for on your food labels?

Label Review: Creative Cook

2017-05-01 09:00 by Amelia Stasky (comments: 0)

Creative Cook

Creative Cook

The Creative Cook line is the brain child of British Pepper & Spice, the UK’s leading herbs and spice manufacturer. Their goal was to create a line for cooks that are short on time but are big on flavor. British Pepper & Spice worked with Robot Food, a brand design agency, to create the branding for Creative Cooks from the ground up.

Creative Cook

Creative Cook

While Creative Cooks is a UK-based company, we had to review their label design because of all the fun features they used. At the base of the design is the matte black material used for the cap label and the main label, which conveys a sense of professionalism. Starting at the top, the cap label features the Creative Cook seal, which includes the wordmark, icon, and tagline printed in a silver foil. Layered beneath the cap label and main label is their tamper label. It does not use any design per se, but instead acts as a color cue for that item’s particular flavor. The tamper label leads your eye directly to the center of the main label, where you will find that product’s name printed in the same color. Below that is a brief explanation of the flavor profile. The fonts used throughout the label are sans-serif, simple, and straightforward. Directly to the left of the product name, the Creative Cook seal is printed again in foil. And finally, the main label peels open to reveal a recipe utilizing that product. The use of a hinge label, tamper label, foil, and color cues creates a standout, fun look with a professional edge for creative cooks.

Creative Cook

Creative Cook

Dion Label Printing can help you figure out which features will work best for your label project, contact us today!

Label Review: Dorasti Imports

2017-04-14 09:00 by Amelia Stasky (comments: 0)

Dorasti Imports

Dorasti Imports

Dorasti Imports was established in 2016, and is an importer of caviar. Their mission is to, “discover, introduce, and share with their patrons the finest hand-selected caviar that meets their rigorous standard of quality, the expectations for their clients, and is worthy of any occasion and budget.”

Dorasti Imports

Dorasti Imports

Titov Sergey Design made sure that Dorasti’s high standards were evident in their label design and immediately portrayed the quality of the product in the type of label used. The circular cap and bottom labels are connected with a tamper label specifying, “quality control.” The minimalist design uses a combination of select UV varnish, gold debossing, and a luxe, matte black background. Each cap label features the Dorasti logo-a sailboat, with a starry sky over a line drawing of waves. Each bottom label features the Dorasti logo, the type of caviar and refrigeration instructions. With each flavor, the waves and box outlining the flavor change color: the Imperial Kaluga caviar uses gold, the Royal Siberian caviar uses glossy black, and the Russian Ossetra caviar uses a teal blue. The minimalist design and high decoration effects create a label that represents the luxurious nature of Dorasti’s product.

Check out our blog post on specialty food label design trends here.

2017 Specialty Foods Label Design Trends

2017-04-12 12:59 by Amelia Stasky (comments: 0)

Wozz! Balsamic Fig Mostarda

Wozz! Balsamic Fig Mostarda

In recent years the demand for specialty foods has risen. This is due in part to consumers’ increasing awareness of what they are putting into their bodies. With the increased demand, competition on the shelf becomes fierce. Here are a few design trends that companies are using to stand out in 2017:

  • Metallic Accents: Metallic accents can be found incorporated into the logo, some text, or as a highlight on an image.
  • Simplicity: While currently very prevalent in the health & beauty industry, simplistic label design is seeing a rise in specialty foods as well. You will see clear or white labels with minimal text and imagery, if any.
  • Ornate Detail: Opposite of simplicity, wide swaths of negative space are not an option here. Filigrees, borders, and multiple fonts are being used to create eye-catching labels.
  • Hand-drawn Illustrations: From wine labels to organic jerky labels, we’ve see an influx of hand-drawn illustrations used to represent a brand story. These label designs keep their organic look and are a far cry from rendered, big-brand illustrations.
  • Typography: Typography is another trend that has gained popularity in recent years, where type only is used in the label design. Typography is, “the art and technique of arrange type to make written language legible, readable, and appealing when displayed.” Contrasting and complementary fonts are used to create visual interest. This can be seen on many vintage-style labels.
  • Tamper Labels: The benefits of using a tamper label is two-fold. They create a security seal and also add more visual interest than just a front label. It creates a high-end feel for the product.

Mount Mansfield Maple Syrup

Mount Mansfield Maple Syrup

Request a sample packet today to see what trends have passed through our doors!

 

Fall in Love with Aphrodite's

2017-03-29 09:00 by Amelia Stasky (comments: 0)

Aphrodite's

Aphrodite's

Aphrodite’s was launched in 2015 by Aphrodite Fingal-Rock Innes and William Powell, both natives of Monmouth, South Wales. Aphrodite’s love of food began at a very young age, she was constantly surrounded by it in her family’s deli. As a chef, she is especially inspired by the flavors of the Eastern Mediterranean. William left his job as a carpenter to apply his design skills and passion for good food to work in the food industry. Their attention to detail is evident in both their product development and label design.

Aphrodite's

Aphrodite's

Aphrodite and William worked with London-based, Midday Studio to create the perfect label design for their brand. Inspiration was taken from the company name and flavor and focuses on Greek mythology. The label is linen white with a woodblock illustration depicting one of the stories about Aphrodite. The logo is an open, outlined capital “A” that simultaneously looks classic and modern. It is stamped in a gold foil, creating contrast with the neutral background. Below, the product name is stamped in a more classic font. The label design also utilizes a tamper label, printed in a deep blue with white text that highlights the company wordmark. The deep blue complements the richness of the gold stamp. The combination of matte, textured paper, detailed illustration, gold stamp and separate tamper evident labels gives this product line a high-end, specialty look.

Aphrodite's

Aphrodite's

Are you looking for a material to suit your high-end label design? Request a sample packet today!

Cherry Hills Market's Namesake Line Updates Brand Look

2017-02-13 09:00 by Amelia Stasky (comments: 0)

Cherry Hills Market

Cherry Hills Market

Cherry Hills Market is a brand that specializes in home merchandise, with products available through their carefully curated website or brick and mortar store in Huntington Beach, California. They focus on offering unique and exclusive products. Cherry Hills Market also has a namesake line offering olive oil, balsamic vinegars, and spices. To better represent their brand, Cherry Hills Market redesigned their logo and updated their brand direction with the help of Jenny Pfost, a freelance designer based in Los Angeles.

 Cherry Hills Market

Cherry Hills Market

Pfost was able to reflect the one-of-a-kind nature of this company’s brand. The labels are deliberately detailed with a distinctively vintage look. The Cherry Hills Market labels begin with a matte black base. At the top of each label Cherry Hills Market is printed in an all-caps, sans-serif font using the color that has been assigned to that product. Their olive oil has a flat aqua blue theme, while their aged balsamic vinegar has a peach theme, and their standard balsamic vinegar has a dusty blue theme. The labels are decorated with a gold filigree design that looks incredibly detailed, but avoids being overly ornate by using only thin lines. The olive oil uses a decorative font you would traditionally find on an olive oil bottle, while the balsamic labels uses a sans-serif font with an Art Deco vibe.

This look can be duplicated with a silver film material and gold simulation through digital printing. Request a sample packet to see some samples today!

This is Not Your Average Ice Cream

2017-02-01 09:30 by Amelia Stasky (comments: 0)

Up until recently, the pint-sized ice cream market has been overwhelmed with long-time favorites like Haagen-Dazs and Ben & Jerry’s. Now, your local grocer’s freezer shelves are lined with multiple pint cartons all vying for attention. Here’s how three different companies stood out from the crowd:

Phin & Phebes

Phin & Phebes

Phin & Phebes, a Brooklyn-based ice cream brand, was in need of a packaging design when their company grew to a national level. Interact Boulder, a food product packaging design & branding agency, maintained Phin & Phebes' quirky brand character while simultaneously creating a more interactive brand design that will stand out on the shelf. Interact was able to achieve this by adding new photography and illustration and utilizing, “the entirety of the pint to tell the unique stories for each flavor’s ingredients and inspiration.” The packaging design serves to enhance the small batch, homemade roots of this company.

Vice Cream

Vice Cream

Vice Cream, a Boston-based ice cream brand, has developed their branding around their punny name. Vice Cream worked with Interact Boulder as well to create a brand and packaging design that focuses on the indulgent nature of ice cream. Bucking the low calorie, no sugar trend and the boutique look that comes with it, Vice Cream stands out on the shelf with a “black ice,” background and its “late night neon-inspired V logo.” The V logo changes color with each extravagant flavor, from Choc of Shame to Afternoon Delight. Featured prominently in front of the V logo is a spoonful of that particular ice cream. The product photography alone is enough to have you reaching for a pint.

Betterwith

Betterwith

Betterwith Ice Cream takes yet another design route, opting instead for clean colors and simple design to mirror the simplicity of the ingredients. Betterwith Ice Cream is a Vancouver-based ice cream brand that worked with 123w, an advertising agency that is also Vancouver-based to create their brand identity. The goal was to, “illustrate the high-quality nature of the product, appeal to customers as an affordable luxury item and stand out among the clutter of the frozen food aisle.” The Betterwith logo is a simple, white B with the outline of a spoon knocked out of the center and covers most of the pint.  The Betterwith wordmark and other text is kept simple and sans-serif as well. The soft teal background with gold lid creates the luxury look, all creating a perfect frame for the authentic flavor images.

Dion Label Printing offers a number of specialty food solutions for the freezer section including cold temperature adhesives, Flash-Freeze material and adhesives, and dairy material. Whether you are a local or national business, we have the capabilities to bring your label design to life. You can find out more here!

In Review: 2016 Label Design Trends We Can Expect to See in 2017

2017-01-20 09:30 by Amelia Stasky (comments: 0)

tl_files/Blog_Photos/Whitetooth 1.jpg

Whitetooth Brewing Co.

Illustration: In 2016, we saw an emergence of companies using illustration to tell their brand story. These illustrations range from super ornate to simplistic and pared down. We previously reviewed Whitetooth Brewing Co.’s labels; they make a statement on the shelf with their bold colors and sharp illustrations without extra detailing.

The Latin Baby

The Latin Baby

Vibrant color: Rich and vibrant colors have been seen in many industries as color cues for their respective product lines. Color cues in bright colors make it easier for a consumer to navigate product lines; for example a skin care company would use color cues to designate products to certain skin types. This is an effective marketing tool because it makes the brand more approachable. Vibrant color can also be effective in breaking from industry packaging norms. The Latin Baby, a Miami-based baby food line, used bold colors and abstract colors to set themselves apart in the baby food industry.

LOLO

LOLO

Custom lettering: Some label designs are breaking away from the rigidity of computer-generated text and using custom lettering. Custom lettering offers a number of benefits; the imperfection stands out on the shelf and will encourage a second look, it creates familiarity with the consumer, and it offers flexibility in the design stages. LOLO, a child bath product company out of Quebec, Canada uses custom lettering to create a playful and approachable look.

Herbivore

Herbivore

Simplicity: A number of companies are “debranding,” and using simplistic label design to create focus on their product inside the packaging. Minimal label design not only creates a focus on the product but it can change how your product is viewed. Depending on the design, you may have a more pharmaceutical look or a high-end look, both creates a rapport with the consumer. Herbivore, a Seattle- based skin care company, redefined natural beauty packaging when they moved beyond the typical rustic look and went for a modern, high-end look.

Tommyrotter Distillery

Tommyrotter Distillery

Mixing modern and retro: The modern/retro fusion is by no means new, but has seen a resurgence due to the straightforward, impactful style. The modern/retro fusion is characterized by simple logos and basic information updated with fresh colors and contemporary fonts. Tommyrotter Distillery is a great example of this look. The end result is distinctive and memorable.

What will you incorporate into your labels in 2017? Contact us for quote!

Local Ghee Crafted Under the Full Moon

2017-01-13 09:30 by Amelia Stasky (comments: 0)

Full Moon Ghee

Full Moon Ghee

Full Moon Ghee is a project between Hannah Jacobson-Hardy of Sweet Birch Herbals and Daniel Rainwater. Jacobson-Hardy and Rainwater met while studying yoga and Ayurveda at the Kripalu Center in Stockbridge, MA. They were inspired to create small batches of ghee, a lactose-free cooking oil that is said to be the best oil for the human body. The response to their endeavor was positive and Full Moon Ghee is now available in local stores, restaurants and online. The inspiration behind their label design can be found in the Harmony & Light section of their label, “Honoring a practice rooted in the ancient texts of India, we make our ghee on the full moon, a time of heightened essence, vitality, and expansion.” Michael Crigler of Prank Design and Dion Label Printing helped Full Moon Ghee bring their label to life.

Full Moon Ghee

Full Moon Ghee

The label is made up of a palette of calming blues, teals, and white. At the center of the label is a white full moon printed in a sketched style. The Full Moon Ghee logo, a moon with decorative rays extending outward, is printed in blue at the top center of the label.  Beneath the logo is Full Moon Ghee, also in blue, in a robust, all-caps, serif font. The sketched style moon transitions from white into a teal blue, which creates a frame around the moon. The left and right sides of the label are sectioned off in a dark teal blue. The same lighter teal blue and white are used for the text, also in a serif-font. Their UPC is unexpected and unique, featuring a cow grazing through wheat sitting directly on top of the barcode.

Do you have a favorite local product? Tell us more below!

Driscoll's Gets Refreshed

2016-12-28 09:30 by Amelia Stasky (comments: 0)

Driscoll's

Driscoll's

Driscoll’s is a family owned produce company with over 100 years of history. Driscoll’s worked with branding partner Pearlfisher to elevate their brand and create a global brand identity. According Karen Schnelwar, Head of Strategy for Pearlfisher, “the new brand positioning embodies the unique role Driscoll’s berries play – that when their berries are added to the mix, ordinary moments are made more special.”

The new look is modern and fresh, yet remains familiar with the same brand colors. The iconic yellow background remains, representing the sun. The dot over the “i” changes color to reflect the berry in the packaging, along with the actual shape of the label. The image of a farmer harvesting berries has been removed, which took up approximately 1/3 of the space on the old label. With the new shape of the label, there is more open space on the container to showcase their fresh berries. Driscoll’s is written in a softer, handwritten font instead of a sans-serif which makes the product more approachable. In simplifying the label, the company name stands on its own, accented by the produce itself. The tagline remains the same, “Only the finest berries.”

Will a simpler label work for you? Speak to a Dion Label Printing representative to find out!