Labels (238)

Pressure Sensitive Labels & Outdoor Use

2017-05-22 10:00 by Ashley (comments: 0)

Pressure Sensitive Labels & Outdoor Use

Pressure Sensitive Labels & Outdoor Use

When purchasing a pressure sensitive label with an outdoor application, how the label will weather the elements is a major consideration. There are a couple points to be conscious of when starting your outdoor label project:

  • Will your label be exposed direct sunlight?
  • Will your label be exposed to high humidity?
  • Will your label need to be water resistant?
  • Will your label be exposed to frigid temperatures?
  • Will your label need to endure fluctuating temperatures?

These are just a couple points to be aware of and what the label will be applied to is equally as important. Confirming that your label printer is aware of these specification will ensure that your labels resist fade and deterioration. Testing your materials over a 48-72 hour period within your specified conditions will further confirm your labels will last.

Contact us to speak with a representative and receive a quote today!

Using Labels to Expand Your Brand Presence

2017-05-22 08:45 by Amelia Stasky (comments: 0)

Expand Your Brand Presence

Expand Your Brand Presence

In addition to using labels for your products, labels can be used to expand your brand presence. Keep reading for more ideas!

  • Car Decals: With the correct material combination, your pressure sensitive labels can also be used as car decals. Car decals will expand your brand presence by putting your logo in front of an audience that might not normally see it. How many times have you been sitting in traffic, inching a little closer, so you can read the decals on the car in front of you?
  • Window Decals: Similarly to car decals, with the correct material combination, your pressure sensitive labels can also be used as storefront decals. Oftentimes restaurants and storefronts will have a collection of decals near or on their front door and are easily readable.
  • IRC Labels: IRC stands for Instant Redeemable Coupon. IRC labels are useful because in addition to your main label, they provide further incentive for a consumer to purchase your product. Once your product is purchased, your branding will be more recognizable in the future.
  • Packaging Labels: When a consumer purchases your product, how is it packaged? An additional label may be the answer to completing your packaging look. If you are looking for a more upscale look, use tissue paper to wrap your product and complete with a branded label. A branded label could be used to adhere a receipt to the product or shopping bag. Is your product shipped? Make your shipping boxes more recognizable with a label featuring your logo.

Looking for inspiration? Request a sample packet today!

Label Review: Fresh Thyme Body Care

2017-05-17 09:00 by Amelia Stasky (comments: 0)

Fresh Thyme

Fresh Thyme Body Care

Fresh Thyme Farmers Market is an organic grocery shop based in the Midwest. They recently released their private label body care line. Fresh Thyme worked with The Creative Pack, a creative group from Manhattan Beach, CA, to create a separate but cohesive line that works with the store’s existing branding.

Fresh Thyme

Fresh Thyme Body Care

Only the text from the wordmark/logo was kept, and it was reconfigured into a softer, more elegant look that could be used in the new design. The bright vibrant colors on the background of the label are offset with a white decorative shape that contains the black text. This creates a clear view of the product name and scent. To aid in directing the consumer’s purchase, the background color represents the product scent. Each of Fresh Thyme’s products are plant-based and this is indicated with the screened illustrations of herbs surrounding the text box.

Fresh Thyme

Fresh Thyme Body Care

Fresh Thyme’s body care line design reflects their dedication to creating a sub-brand that is cohesive and representative of their brand image while standing out in the health & beauty category.

Which health & beauty brand’s packaging do you love?

Make Your Label Shine with Metallics

2017-05-03 09:00 by Amelia Stasky (comments: 0)

 

Metallic Label

Metallic Label Using Silver Film

There are a few options available when adding a metallic accent to your label design.  Your most cost effective option will be a base film material. This is also your most flexible option as the amount of metallic that shows through is dependent on your label design. When I say that it is dependent on your label design, I mean that the material can be printed over, allowing only sections of the silver to show through. This also gives you the option to adjust the amount of shine coming through on the metallic sections. Are you looking for gold instead? No problem! A simple layer of yellow ink can turn that silver to gold. This is the most cost effective option as it does not require any additional plates to be purchased.

If you would like to add a metallic accent to a label with a textured material, hot stamping will likely be your best option. You can read more about hot stamping here. These foils come in a variety of colors. If you have a temperature sensitive material, cold stamping will likely be your best option. Cold stamping also has the option of overprinting to change the metallic color. You can read more about cold stamping here. Whatever your label application, we can point you in the right direction!

Contact us today to receive a quote for your label design!

Label Review: Creative Cook

2017-05-01 09:00 by Amelia Stasky (comments: 0)

Creative Cook

Creative Cook

The Creative Cook line is the brain child of British Pepper & Spice, the UK’s leading herbs and spice manufacturer. Their goal was to create a line for cooks that are short on time but are big on flavor. British Pepper & Spice worked with Robot Food, a brand design agency, to create the branding for Creative Cooks from the ground up.

Creative Cook

Creative Cook

While Creative Cooks is a UK-based company, we had to review their label design because of all the fun features they used. At the base of the design is the matte black material used for the cap label and the main label, which conveys a sense of professionalism. Starting at the top, the cap label features the Creative Cook seal, which includes the wordmark, icon, and tagline printed in a silver foil. Layered beneath the cap label and main label is their tamper label. It does not use any design per se, but instead acts as a color cue for that item’s particular flavor. The tamper label leads your eye directly to the center of the main label, where you will find that product’s name printed in the same color. Below that is a brief explanation of the flavor profile. The fonts used throughout the label are sans-serif, simple, and straightforward. Directly to the left of the product name, the Creative Cook seal is printed again in foil. And finally, the main label peels open to reveal a recipe utilizing that product. The use of a hinge label, tamper label, foil, and color cues creates a standout, fun look with a professional edge for creative cooks.

Creative Cook

Creative Cook

Dion Label Printing can help you figure out which features will work best for your label project, contact us today!

Label Review: Braxton Brewing Co.

2017-04-26 09:00 by Amelia Stasky (comments: 0)

Braxton Brewing Co.

Braxton Brewing Co.

We’ve featured craft beer labels on our blog on a number of occasions. It’s hard not to, the creativity that these brewers pour into their beers is often mirrored in their labels. The great thing about that is there is always something we haven’t seen before. Case and point, Braxton Brewing Co.’s 2nd anniversary special brew, a Cherry Kettle-Soured Ale. Braxton worked with Durham Brand & Co. to create this label design that draws full inspiration from the brew’s name, Yesterday’s Headlines.

Braxton Brewing Co.

Braxton Brewing Co.

This label features only typography and is done is such a way that is stands out just as much or more than a label that uses illustrations or images. A great label design starts with the perfect material for the project. In this case, a heavy, textured, cream material is used. It provides a sturdy base for the bold text and enhances the vintage look. To create this look, “vintage wood block type was hand stamped and scanned…800, 20x30 newsprint was hand-pulled and screen printed featuring the brewery’s press release, supporting copy and branding was used to package the bottle – mimicking an old newspaper found on your front step.” Yesterday’s Headlines was named to celebrate the newsworthy attention Braxton Brewing Co. has received over the past year, and we think this label is just as newsworthy.

Braxton Brewing Co.

Braxton Brewing Co.

Request a sample packet today to see what labels are being printed in your industry!

What is a Custom Die?

2017-04-21 09:00 by Ashley (comments: 0)

What is a Custom Die?

Custom Die

Throughout your label project process, you will hear the words “custom die”. A custom die is essentially a cookie cutter style tool that cuts through your printed material to create your custom label. This process is very particular as your die needs to cut through the label material, but stop short of cutting through the material backing or the liner. Dies can be made to your exact specifications, whether you need to add a tamper section to your cap label, or a main label in the shape of a sun.

What is a Custom Die?

Custom Die

Though custom dies do carry a fee, a unique shape can make all the difference when your product is competing for shelf space. Dion Label Printing also houses an impressive library of dies. If you’re looking for a shape that is not quite so specific, we may already have the perfect die in house.

Which direction will you go in for your label project? Contact us for a quote today!

Label Review: PF Candle Co.

2017-04-19 08:00 by Amelia Stasky (comments: 0)

PF Candle Co

PF Candle Co. Photo credit: Grant Puckett

When we saw PF Candle Co. was recently featured on The Dieline as a brand spotlight, we had to check out their labels for ourselves! PF Candle Co. is a homemade candle and home fragrance company based out of Los Angeles, CA. The “PF” of PF Candle Co. stands for Pommes Frites (French fries), which sounds similar to founder, Kristen Pumphrey’s last name. What began as a blog, handmade items, and etsy shop has expanded into a 1300ft faculty and exposure in stores like West Elm.

PF Candle Co

PF Candle Co. Photo credit: Grant Puckett

The label design for PF Candle Co. is minimal. The candles are housed in amber glass jars with brass lids and a single front label is used. The kraft label is printed with only the candle scent, company name, and, “handmade in California with 100% soy wax.” All text is printed in black and uses the same condensed, sans-serif font. This minimalist approach is beneficial for a number of reasons. It allows the quality of the candle to speak for itself. It makes the candle more appealing to a wider audience because it will fit in with the décor of any home. And it sets PF Candle Co. apart from other candle companies.

PF Candle Co

PF Candle Co.

Is your candle label ready for an ugrade? Contact us today for a quote!

Choosing a Label Material & Adhesive

2017-04-17 08:00 by Amelia Stasky (comments: 0)

Material Selection

Material and Adhesive Selection

Choosing a material for your label can be a confusing process; there are so many options! Here are a few factors to consider when choosing your label material:

  1. Look: What look are you going for? A textured paper material can be used to create a high-end label look, or a more natural, organic look, depending on the label design. A metallic film is just as versatile, appropriate for applications from candles to nutraceutical products. There is no one size fits all material, adjustments will likely need to be made for each application.

  2. Environment: Will your labels be exposed to an environment other than a retail shelf? Environment is a huge factor in material selection. If your product will be labeled or stored in an environment other than room temperature, this should be taken into account. There are materials and adhesives made for refrigeration and water resistance. 

  3. Product: Is your product a liquid or spray? Oils and sprays can drip on and eat away at some materials over time. There are specific materials we can suggest for maximum shelf life.

  4. Container: What are your labels being applied to? Coated papers, glass, and plastic each have their own considerations and will interact differently with different materials and adhesives. 

  5. Imprinting & Writability: Some craft products, food and beverage, will write in their batch number. Some pharmaceutical and nutraceutical products will print their batch numbers and expiration dates on their labels as well. Depending on the material, some labels can be printed on directly. Others will need a specific coating to ensure the print doesn’t smudge.

We offer comprehensive sample packets, specifically tailored to your label project. Contact us today and we can help you narrow down the options!

Label Review: Commonwealth Brewing

2017-04-07 08:00 by Amelia Stasky (comments: 0)

Commonwealth Brewing Co.

Commonwealth Brewing

Commonwealth Brewing began in Jeramy and Natalie Biggie’s kitchen. Their love of home brewing and craft beer led them to open Commonwealth Brewing in 2015. It is currently located in a fire and rescue station in Virginia Beach. As an up and coming brewery, flavor and the portrayal of the flavor were especially important in the can design for their core series.

Commonwealth Brewing

Commonwealth Brewing

Commonwealth Brewing enlisted the services of Thirst, a design and social agency that specializes in the craft drinks industry. Biggies main directive in the design project was simple, “I want to be able to visually see the flavors that I taste in the can.” Thirst took an abstract approach to communicating each of the flavors. They, “photographed textures of different oils, vinegars, and inks interacting on a plate at a macro level. The evolving amalgamation of the liquids perfectly matched the dynamic beers they represented.” The Wapatoolie Tropical Pale Ale used rich swirls of leaf green and yellow. The Papi Chulo uses swirls of deep purple and white, and looks like an image from space. The Marvolo Imperial Chocolate Stout uses swirls of black, red, and yellow and looks like lava.  The Aureole Belgian Lager uses yellow and blue, matching the radiant light for which it is named. As you examine the can design, you can almost imagine the flavors bursting in your mouth.

Commonwealth Brewing

Commonwealth Brewing

Many craft brewers are eschewing traditional brown bottles for cans. Dion Label Printing offers label and shrink solutions for this application. Contact us today for a sample packet!