Wine & Spirits (163)

Label Review: De Steeg Brewing

2017-05-08 09:00 by Amelia Stasky (comments: 0)

De Steeg Brewing

De Steeg Brewing

De Steeg Brewing is a relatively new craft brewery based out of Denver, Colorado. With four years in the game, they decided to take the plunge into retail distribution in 2016. De Steeg Brewing decided to start with two flavors, the French Saison and Biere de Garde. De Steeg owner Craig Rothgary worked with Baton Rouge branding and design firm TILT.

De Steeg Brewing

De Steeg Brewing

TILT payed homage to the traditional label styles of French and European ales in their label designs for De Steeg but added a bold and modern infusion. Each label incorporates custom illustrations, metallic accents, and a detailed frame. The Biere de Garde follows a gold, black, and red color scheme. The French Saison follows an aqua and peach color scheme. Small changes like the metallic accents, placing the name on an angle, and color blocking modernize these labels. As with many craft brewers, the goal is to differentiate your brand on the shelf. TILT created a label that reflects De Steeg’s high quality, traditional roots and experimental nature.

De Steeg Brewing

De Steeg Brewing

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Label Review: Braxton Brewing Co.

2017-04-26 09:00 by Amelia Stasky (comments: 0)

Braxton Brewing Co.

Braxton Brewing Co.

We’ve featured craft beer labels on our blog on a number of occasions. It’s hard not to, the creativity that these brewers pour into their beers is often mirrored in their labels. The great thing about that is there is always something we haven’t seen before. Case and point, Braxton Brewing Co.’s 2nd anniversary special brew, a Cherry Kettle-Soured Ale. Braxton worked with Durham Brand & Co. to create this label design that draws full inspiration from the brew’s name, Yesterday’s Headlines.

Braxton Brewing Co.

Braxton Brewing Co.

This label features only typography and is done is such a way that is stands out just as much or more than a label that uses illustrations or images. A great label design starts with the perfect material for the project. In this case, a heavy, textured, cream material is used. It provides a sturdy base for the bold text and enhances the vintage look. To create this look, “vintage wood block type was hand stamped and scanned…800, 20x30 newsprint was hand-pulled and screen printed featuring the brewery’s press release, supporting copy and branding was used to package the bottle – mimicking an old newspaper found on your front step.” Yesterday’s Headlines was named to celebrate the newsworthy attention Braxton Brewing Co. has received over the past year, and we think this label is just as newsworthy.

Braxton Brewing Co.

Braxton Brewing Co.

Request a sample packet today to see what labels are being printed in your industry!

Label Review: Commonwealth Brewing

2017-04-07 08:00 by Amelia Stasky (comments: 0)

Commonwealth Brewing Co.

Commonwealth Brewing

Commonwealth Brewing began in Jeramy and Natalie Biggie’s kitchen. Their love of home brewing and craft beer led them to open Commonwealth Brewing in 2015. It is currently located in a fire and rescue station in Virginia Beach. As an up and coming brewery, flavor and the portrayal of the flavor were especially important in the can design for their core series.

Commonwealth Brewing

Commonwealth Brewing

Commonwealth Brewing enlisted the services of Thirst, a design and social agency that specializes in the craft drinks industry. Biggies main directive in the design project was simple, “I want to be able to visually see the flavors that I taste in the can.” Thirst took an abstract approach to communicating each of the flavors. They, “photographed textures of different oils, vinegars, and inks interacting on a plate at a macro level. The evolving amalgamation of the liquids perfectly matched the dynamic beers they represented.” The Wapatoolie Tropical Pale Ale used rich swirls of leaf green and yellow. The Papi Chulo uses swirls of deep purple and white, and looks like an image from space. The Marvolo Imperial Chocolate Stout uses swirls of black, red, and yellow and looks like lava.  The Aureole Belgian Lager uses yellow and blue, matching the radiant light for which it is named. As you examine the can design, you can almost imagine the flavors bursting in your mouth.

Commonwealth Brewing

Commonwealth Brewing

Many craft brewers are eschewing traditional brown bottles for cans. Dion Label Printing offers label and shrink solutions for this application. Contact us today for a sample packet!

Cobbler Mountain Cider Celebrates Nature

2017-03-13 10:00 by Amelia Stasky (comments: 0)

Cobbler Mountain Cider

Cobbler Mountain Cider

Cobbler Mountain Ciders’ label design was inspired by the mountain for which it is named. Jeff and Laura McCarthy, the owners of the Cobbler Mountain family farm, wanted to preserve their grandfather’s love of creatures and exploring while updating their labels.

Cobbler Mountain Cider

Cobbler Mountain Cider

Pig Iron, a branding and design agency based out Manassas, Virginia, took on Cobbler Mountain Cider’s project. They focused on Laura and Jeff’s love for their land and, “tried to incorporate that passion into the packaging while emphasizing the ingredients with customer illustrations and vibrant colors throughout.” Each variety features a large red apple used as a frame for Cobbler Mountain Cider wordmark and variety name, placed front and center on the label. The majority of the text uses handwritten-style fonts, adding to the whimsical nature of the label. The Mountain Top Hop follows a green color scheme and features illustrations of hops and caterpillars. The Kickin’ Cinnamon follows a red color scheme and features illustrations of ladybugs and sticks of cinnamon. The Original Honey follows a muted gold color scheme and features illustrations of clover flowers and honey bees. The result is a cohesive brand design that celebrates nature, a family run and owned farm, and campfire stories.

Cobbler Mountain Cider

Cobbler Mountain Cider

Dion Label Printing has extensive experience in the Wine, Beer & Spirits industry. Contact us to quote your project today!

Cobbler Mountain Ciders’ label design was inspired by the mountain for which it is named. Jeff and Laura McCarthy, the owners of the Cobbler Mountain family farm, wanted to preserve their grandfather’s love of creatures and exploring while updating their labels. 
Pig Iron, a branding and design agency based out Manassas, Virginia, took on Cobbler Mountain Cider’s project. They focused on Laura and Jeff’s love for their land and, “tried to incorporate that passion into the packaging while emphasizing the ingredients with customer illustrations and vibrant colors throughout.” Each variety features a large red apple used as a frame for Cobbler Mountain Cider wordmark and variety name, placed front and center on the label. The majority of the text uses handwritten-style fonts, adding to the whimsical nature of the label. The Mountain Top Hop follows a green color scheme and features illustrations of hops and caterpillars. The Kickin’ Cinnamon follows a red color scheme and features illustrations of ladybugs and sticks of cinnamon. The Original Honey follows a muted gold color scheme and features illustrations of clover flowers and honey bees. The result is a cohesive brand design that celebrates nature, a family run and owned farm, and campfire stories. 
Dion Label Printing has extensive experience in the Wine, Beer & Spirits industry. Contact us to quote your project today!

Mix Life Up With Nina's Natural

2017-03-03 13:44 by Amelia Stasky (comments: 1)

Nina's Natural

Nina's Natural

Nina’s cocktail mixes began as a business to business product. After continued success, Lasco Foods made the decision to start selling direct to consumers and rebrand to celebrate the transition. Thus Nina’s Naturals was born.

Nina's Natural

Nina's Natural

Atomicdust, a branding and marketing agency based in St. Louis, Missouri, created the Nina’s Natural name, tagline (“It’s time to mix life up”), and packaging design. Nina’s Natural packaging design takes its inspiration from its name. Instead of a stark white base, Atomicdust decided to use an off-white to create a more natural, soft base. Most of the text on the front of the label has a hand lettered look. In addition to being hand lettered, the Nina’s Natural wordmark and mix type has a grainy and textured appearance. The remainder of the text looks as though someone could have handwritten the information in. At the bottom right of the front of the label is a bright, detailed image of the cocktail which acts as an anchor for the rest of the packaging design. All of the text is set at an angle, off of the cocktail. It give the impression the cocktail is shouting out all the information. Color cues are used to differentiate between the flavor mixes: the Michelada Mix has an orange tamper seal covering the top of the bottle and features a splash of the same color on the main label, the Bloody Mary Mix uses green, and the Margarita Mix uses a lime green. These bright colors balance the natural aspects of the label and create a fun, exciting look.

Nina's Natural

Nina's Natural

Did you know we have capabilities for both labels and shrink sleeves? You can learn more here.

Traits of a Great Wine Label

2017-03-01 09:30 by Amelia Stasky (comments: 1)

Traits of a Great Wine Label

Traits of a Great Wine Label

Wine drinkers, especially those recently introduced to the market have been found to base their purchase on label design. The standard characteristics consumers are looking for in a label are unique, creative, and colorful designs. These characteristics are mostly subjective, so where do you go from here?

Texture: Creating a sensory experience for a consumer will create a stronger bond between them and your product, touching a product creates a sense of ownership which in turn will likely lead to purchase. The texture of your label can affect the perception of the quality of your product as well. A linen or estate material with a matte finish can create a high-end or organic look, depending on your artwork. A film material with a matte or gloss lamination can create a modern and sleek or young and fresh look, depending on your artwork. The trick is to be aware of the image you are creating, not only with artwork. (Also, does your label need to be waterproof? A beautiful label is useless if it is floating in an ice bucket.)

Die cut: A die cut that is exclusive to your product is another way to create an automatic awareness on the shelf. Your product will not only be more noticeable, but will also stand out in the consumer’s mind when they try to recall the unique label.

Specialty Applications: There are a number of additional high decoration features that can be added to a wine label to create a special look. To name a few: cold stamping, hot stamping, embossing. And if you are on a budget, or the previous features don’t fit your brand look, a simulated metallic can be added to your label.

Simplicity: Limit your graphics and font usage, a cluttered label’s message will quickly get lost in the fray. A well thought out label with a direct message is more likely to make an impact. Why say it in ten words if you can say it in four?

Let us know why you love your favorite wine’s label design below!

Vermouth Makes a Comeback with Rouge Gorge

2017-02-24 09:30 by Amelia Stasky (comments: 0)

Rouge Gorge

Rouge Gorge

Rouge Gorge is the latest brainchild of Les Vergers Lafrance, an apple orchard with three generations of history. In addition to their ciders, they decided to take on a classic spirit, vermouth, and put their own spin on it. Rouge Gorge was born, a cider vermouth.

Rouge Gorge

Rouge Gorge

Les Vergers Lafrance worked with Montreal-based design studio Polygraphe to design their label. The objective was to create a label that payed homage to the spirit’s history, without appearing dated. The label looks to have a matte, brilliant white paper material base. Rouge Gorge is printed in black on an angle, front and center in a vintage-inspired font. The text is highlighted with a gold stamp, tying in with the frame around the text. Inside the frame, with the text there is a burst and filigree design that casts a slight shadow over the white background, this can be replicated with a selective varnish. Here, the label takes a witty turn. The remainder of the label is illustrated with blue outlines of branches, leaves and a robin. When you take a closer look, the illustration is actually a paint by number. Only the robin, the symbol of this vermouth, is partially filled in in red. A cheeky nod to the vermouth’s name, Rouge Gorge (red throat, en francais). The result is a high-end, eye-catching design with subtle features, a pleasant surprise when you take a moment to look further.

There are many decorative options available to enhance your label. Speak to one of our sales representatives today to find out more!

"Flavor the Night and Savor the Day" with Ficks & Co's Cocktail Mixers

2017-02-17 09:00 by Amelia Stasky (comments: 0)

Ficks & Co

Ficks & Co

Ficks & Co is a San Francisco based company that specializes in cocktail mixers. Ficks found their place in the market by introducing a cocktail mixer with all natural ingredients that is also vitamin and electrolyte infused. According to their website, “Ficks is the first cocktail mixer to put back what you lose when you imbibe,” so you can, “Flavor the Night, Savor the Day.”

Ficks & Co

Ficks & Co

Selling to a niche market can sometimes be difficult, so Ficks needed a label that would stand out on the shelves. The white background immediately pops next to the bold lettering and metallic accents of these labels. The Ficks wordmark is centered at the top of the label and is, “designed to give it depth and appear 3D.” A modern, sans-serif font is used throughout the label. This keeps the label from looking cluttered and keeps the focus on the wordmark. A band of metallic color on the top and bottom of the label frames the label design and acts as a differentiator between flavors: green for Margarita, bronze for Moscow Mule, and gold for Lemon Drop. The same metallic color is used on the name of the cocktail mix. The resulting label design is crisp, impactful and high-end.

There are a number of ways to achieve a metallic look on your label. Contact us today to find out which option is best for you!

Why Pressure Sensitive Labels Are Ideal for Craft Beer Companies

2017-02-15 08:25 by Amelia Stasky (comments: 0)

Berkshire Brewing

Berkshire Brewing's unique die cut shape.

In the ever-increasing craft beer industry, standing out is becoming harder and harder. Getting your brand name and story across may be difficult when you are limited to a simple rectangular shape or a material that doesn’t quite match your image. According to Jeff Greenlief, a craft beer product and business manager at Avery Dennison, some craft breweries are still using glue-applied label solutions. Others have seen the benefits to pressure sensitive labels and have make the switch.

Digitally printed pressure sensitive labels are a premium option for application and quality. It allows for short run printing and hand labelling, which for burgeoning breweries, is a cost effective solution. The quality and durability of the label itself is higher as you can specify materials that will perform optimally in your chosen environment. They offer a number of benefits from a design standpoint as well. A unique die cut shape, a vibrant color, a textured material, are all possible. Embossing, cold foil stamping, and hot foil stamping are a few examples of additional features that can take your label to the next level.

Greenlief goes on to say, “With pressure sensitive, you’re getting everything together from the label facestock to the adhesive, and you’re more efficient in your line because you don’t have big costly changeovers. You just replace the label material on the applicator and off you go.”

For more details about the pros of pressure sensitive labels, read this great article by Keith Gribbins of the Craft Brewing Business website.

Stolen Fruit is the Sweetest

2017-01-23 10:18 by Amelia Stasky (comments: 0)

Stolen Fruit

Stolen Fruit

Stolen Fruit Cocktail Mixers is the result of a collaboration between Dry Creek grape growers and owners of Provisor Vineyards, Doug and Susan Provisor and Healdsburg-based chef Peter Brown. The mixers use discarded skins and juice from the winemaking process to make the base of these complex concoctions that are perfect for pairing with food. Stolen Fruit encompasses, “Sonoma County’s unique blend of local bounty and international flavor influence.”

Stolen Fruit

Stolen Fruit

The vineyard influence can be seen on every label in the Stolen Fruit line. Illustrator Nicole Kaufman is responsible for the unique label design. Each label starts with a stark white paper material base. The main illustration is a cluster of grapes, drawn in an abstract style with black ink. The white space left inside the grapes is filled with thumbprints, in a complementary color to the flavor; purple for Fig Grains of Paradise Zin, deep red for Hibiscus Grenache, pink for Blood Orange Muscat, deep yellow for Lemongrass Ginger Sauvignon Blanc, and light orange for Jasmine Juniper Viognier. Stolen Fruit Cocktail Mixer is printed in a simple, sans-serif font in black and white over the illustration. Directly below, the flavor is called out in the same color as the illustration and a similar font to the brand name. The minimalist design and stark white of the label material stands out against the rich color of the mixers.

Stolen Fruit

Stolen Fruit

Minimalist design was one of the top trends in 2016 and is forecasted to stick around in 2017. What is your favorite minimalist design?