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04/14/2010 by Erinn Gormley (comments: 0)

Johnson & Johnson recently released the redesign of the packaging for their “Finishes” skincare line under Clean & Clear name. The custom, asymmetrical bottle shape is meant to reflect the logo design that extensive research and key decision-makers found consumers to be most drawn to. The proprietary bottle is only utilized for the “pore perfecting cleanser,” so as not to be confused with the “even tone cleanser.” However, the line as a whole (which also includes a moisturizer) does reflect a modernized appearance while maintaining key color and design elements strongly associated with the brand.
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