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"I just wanted to say thank you for all of your efforts in getting us the Syndion Labels so quickly. They look great! We should now be able to meet our deadline for the Defeat Autism Now conference…so thank you again!"

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    Activists Influence Eco-Change

    05/25/2010 by Erinn Gormley (comments: 0)

    Greenpeace Rally

    Sustainability is a frequent topic on Dion’s blog. However we rarely look at the pressure that may be behind a company’s decision to implement sustainable efforts. This article from Brand Packaging takes a look at a few companies that have been targeted by green activists. When I say “activist” you may think of wild paint-throwing PETA rallies. But beyond the grassroots approaches, the strategy explained in the article that I found interesting is that activists may choose far more business-like tactics. Many have a voice because they are actual shareholders in the corporations they are trying to sway. By rallying votes on issues at shareholder meetings, activists are able to not only voice their concerns, but actually be heard by executives as their percentage of votes on an issue increases. To see how their influence has translated into more eco-friendly practices at some of the best known companies in the world, click here!

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