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11/04/2010 by Ashley (comments: 0)

Along with the rest of corporate America, I sometimes find myself needing an afternoon pick me up. Caffeinated or sugary drinks can cause my body to crash an hour later, but browsing the web today I found a new energy product promising no crashes! Rain Nutrition has designed a line called Rush Energy Drinks, along with a full like of nutraceutical supplements. Rush is different from other energy drinks in that it is all natural and made with the oil from pressed seeds.

Aside from the health benefits, the packaging has made a name for Rain by winning the Design Distinction category of the I.D. 2010 Annual Design Review. The design is modern and simple. I love the way the silver can almost disappears and the bright blue water image pops off the can. The can is creative enough to sell an energy drink to the public, yet the packaging is clean enough to mesh with other nutraceutical lines. All other products in the line including Soul, Pure, and Thrive share the signature look in a variety of hues.
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