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    Attracting Consumer Attention in the Beauty Industry

    01/15/2010 by Erinn Gormley (comments: 0)

    “It’s All in the Decorative Details”

     

    j'adore Dior

    The latest issue of Beauty Packaging Magazine features what it takes to be eye-catching in the beauty industry, mostly because getting a glance is all the time you’ll get. So you must make a good impression in an instant. The article covers various techniques to create packaging with stand-out elements. The big three here are color, sophistication and texture. Companies in the beauty industry are branching out from the black and white color schemes to a broader palate, as well as utilizing metallics on either the product label or the packaging itself. Metallic and jewel-toned packaging materials give beauty products a touch of elegance, as seen with Dior’s J’adore perfume. And if you can get the consumer to actually pick up your product, unique packaging texture will also make your product stand out from the competition (a feature that isn’t just limited to the beauty industry).

    For more on techniques to achieve these various design features, read the full article here!

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