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    Bag the Box Campaign

    06/09/2011 by Ashley (comments: 0)

    Changes for the cereal aisle

    Bag The Box

    We have all ventured down the cereal aisle and stood mindlessly staring at all of the colorful boxes. The typical cereal packaging starts off with raw cereal being filled into plastic bags, which are then packaging in an outer paperboard box. The paperboard box does make the cereal easier to stack on retail shelves, but have you ever thought about how much raw material these boxes are wasting? Well, Malt-O-Meal cereal company was passionate enough about the amount of paperboard waste that they created the Bag the Box campaign. According to Malt-O-Meal, the U.S. alone manufactures 2.3 billion cereal boxes in one year; enough to build 3 of the great pyramids! We also use over 345 pounds of paperboard every year to create these boxes; that is the same weight as 734 jumbo jets!

    Malt-O-Meal Frosted Flakes flexible packaging Malt-O-Meal Raisin Bran flexible packaging

    The Bag the Box campaign was started as an eco-friendly packaging movement by the company who has been a leader in the cereal business since founded in 1919. Malt-O-Meal provides several brands of cereal in bagged versions including brand favorites such as Frosted Flakes, and Raisin Bran! The earth friendly packaging is a simple zip lock resealable bag with typical box graphics printed directly on the flexible packaging. Not only are these bagged cereals cheaper, but they have been proven to be just as delicious as other cereals. In fact, 10 of the company’s bagged cereals ranked among the top 50 best selling cereals; why pay extra for the box packaging? Have you noticed other companies slimming down their packaging? Let us know and we might feature it on our blog!

     

    To read a press article on Bag the Box visit Packaging World’s website.

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