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    Bare Escentuals Named Beauty Company of the Year

    03/08/2011 by Ashley (comments: 0)

    From Beauty Packaging Magazine

    Bare Minerals

    Beauty Packaging Magazine has recently named Bare Escentuals Beauty Company of the Year along with Excellence in Packaging. Originating in California, Leslie A. Blodgett has been the driving force for this innovative company. Customers who have tried their brands, such as Bare Minerals as noted in our previous blog, have become completely hooked on the products. What makes this a number one company you may ask? Customers have a great amount of trust in the company, they appreciate the quality and innovation, and they like the versatility of the products. Some high quality cosmetics are so heavy that they are not practical for everyday use; not the case with this mineral makeup. Light and non skin irritating products made from all natural minerals has caught the interest of many customers looking for everyday wearable makeup.

    Bare Escentuals

    The multiple reader’s choice award winner was also awarded Excellence in Packaging. With a “think pink” approach, the company has grabbed the attention of women around the world. Pink colored packaging is offset with modern pops of black and particular fonts for a modern yet feminine feel. Their primary packaging is basic; however they are more playful and daring with the secondary packaging. In fact, company VP Nathan Pence says, “We love the color pink- and we use certain fonts- but we break the rules whenever we want in order to add an element of surprise.” In addition, products are packaged in all inclusive kits complete with instructional DVDs. On my most recent trip to our local mall, I even encountered a Bare Escentuals boutique (above) where customers can experiment with the products before buying. Custom touches to the packaging also make the brand unique. For example, in the newest line personal handwritten notes from Leslie will be hidden on various parts of the packaging.

    Bare Minerals new line

    What is next for this beauty innovator? The company has announced that they will be going through a major rebranding in March of 2011! The rebrand will include a new line of shine resistant makeup along with the addition of a sage green color to their pink packaging (above). Stay tuned for future blogs about this rebrand and company news!

     

    To read more about Bare Escentuals being named Beauty Company of the Year, visit Beauty Packaging Magazine online. 

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