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05/23/2011 by Ashley (comments: 0)

Every ballpark has its classic food or drink; a local favorite being the classic Fenway Frank at a Red Sox game. And what goes better with a hot dog at a ballgame than and ice cold beer, right? Well, Old Style Beer has been the ballpark beer of choice at Wrigley Field, home of the Chicago Cubs, for a whopping 61 years! To celebrate the occasion a Chicago based design firm came out with a homerun shrink sleeve.
Scott and Victor are the design artists behind the limited edition Old Style and Old Style Light Beer bottle designs. The bottles are packaged in a shrink sleeve designed to replicate a classic wooden bat down to the intricate grain of the wood and the classic Chicago Cubs logo. They also included the phrase “Chicago’s Beer Since 1902” as a reminder of why this particular beer is so unique. The phrase was designed in a way so that it looks like it was etched into the bottle, as it would be on a real wooden bat. Victor commented on the shrink sleeve design saying, “The baseball bat bottle design pays ultimate respect to the sport and the team, and the print campaign visually references old-school baseball cards, including insider messages that are unique to the Cubs and rewarding to their fans.” Chicago has certainly set the bar high for ballpark beer bottle designs, just in time for the 2011 opening season. If you are interested in buying one of your own limited edition bottles of the Old Style Chicago Cubs beers, they can be found around Chicago and of course at bars surrounding Wrigley Field.
For more on the designers behind this homerun hit shrink sleeve, visit Scott and Victor’s webpage!
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