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    Budweiser Through the Years

    08/16/2011 by Ashley (comments: 0)

    Budweiser packaging line

    When you have a lager as old as Budweiser, founded back in 1876, you may notice the packaging has certainly gone through some drastic changes over the years. Prior to 1936, all of Budweiser beer was packaged in glass bottles. After 1936, the company switched up their packaging and introduced the first ever beer can!

     

    The design of the companies first ever beer can looks absolutely nothing like the red and white can we know and love today. Since the first can was released in the midst of World War П, the design was a copper base featuring a logo reminiscent of the air force insignia. Black stripes framed a circular logo encasing a graphic of our national bird, the bald eagle, as a symbol of patriotism. It was not until the mid 1950’s that the can design had changed completely to the classic red and white color pallet. From there until the 1980’s, cans were manufactured as perfect cylinders similar to the shape of a soup can. However, the 1980’s beer cans began to be created with the top sloping inwards to create a comfort drinking lip. Over the years the design orientation has switched between horizontal and vertical. My favorite is when the designs are printed vertically, as I feel they make the can look taller and the logo less squished.

     

    The most recent design, released this summer of 2011, features the most red color saturated can in company history. The Budweiser name has this time been printed vertically in white script against a red shaped bowtie graphic topped with a small golden crown. Fittingly, below the crown and bowtie is the phrase “King of Beers.” Also, for the first time Budweiser has printed their classic banner logo differently than it has been printed in decades (in white, blue and gold ink). On the new cans the logo image is printed faded against the red on the can so it is more of a subtle background pattern instead of an in your face graphic. The subtle red patterned background combined with hints of gold creates in my opinion a very upscale look a beer can.

     

    To read more on this packaging, check out the article from the Dieline.

     

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