The Coca-Cola Company is addressing sustainability concerns with the announcement of the PlantBottle^TM, which is said to be more environmentally-friendly than PET bottles. It is made of 30% plant-based materials (sugar cane and molasses) and is fully recyclable. The company hopes to continue to develop the bottles until they are made completely of recyclable and renewable materials. Coca-Cola will first introduce the PlantBottle with Dasani brand water later this year, followed by Vitamin Water in 2010.

Manufacturing the new plastic bottle is more environmentally efficient as well.  A life-cycle analysis conducted by Imperial College London indicates the "PlantBottle™" with 30 percent plant-base material reduces carbon emissions by up to 25 percent, compared with petroleum-based PET… unlike other plant-based plastics, it can be processed through existing manufacturing and recycling facilities without contaminating traditional PET.  So, the material in the "PlantBottle™" can be used, recycled and reused again and again.