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11/08/2010 by Ashley (comments: 0)

Bacardi has introduced the newest member to its flavored rum line; Bacardi Rock Coconut intensified with the popular health drink coconut water! While Bacardi does not market the alcohol as having any health benefits, coconut water enthusiasts will surely enjoy the sweet hydrating flavor they know and love. The rum is also infused with melon for sweet drink with subtle bite.
The bottle design will marry well with the rest of the line following the signature Bacardi design. Though I am a fan of the Bacardi design in general, I am not sold on the Rock Coconut. Visually the coconut flavor is portrayed, but the melon flavor is illustrated poorly. I understand using the name “Rock” as a marketable substitute for the “rock melon” fruit; however I wish melon was visually on the bottle in another way than the jagged red lines. Bacardi Rock Coconut will hit shelves in November just in time for the holiday season.
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