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12/02/2010 by Ashley (comments: 2)

Over the years we have seen Coke cans and bottles take on many different looks, from square bottles to summertime themes. However this year Coke joined some of the greatest fashion houses during fall fashion week and introduced it’s own fall line. With the help of Gianfranco Ferré, Salvatore Ferragamo and Armani Jeans, Coke showed their “fall line” of trendy bottle designs. The fall bottle line consisted of four chique designs; a modern black and pink pattern, another sparkling with jewels, the third strapped in leather, and the last sporting the “boyfriend” look with a collared shirt. My favorite is absolutely the “boyfriend” look complete with a red neck tie for flair.
The fashionable fundraiser raised just shy of $120,000 for Women Researchers for Cystic Fibrosis. Did you know that over 30,000 people in the U.S. have cystic fibrosis, and an additional ten million are carriers of the gene? Visit the Cystic Fibrosis Foundation’s webpage to learn how you can support research for this life threatening disease.
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Comment by Priti | 06/15/2011
are these label digitally printed?
Comment by Ashley Obara | 06/15/2011
Thank you for taking the time to comment on our blog. Shrink sleeves can be printed using both digital and flexographic technology. Usually, the quantity of shrink sleeves needed will direct printers on whether to print this type of packaging one way versus another. Since we did not print this shrink sleeve for Coca Cola, we cannot state how it was printed. This blog entry for Coca-Cola is to highlight the shrink sleeve packaging trend taking place as well as the capabilities shrinks sleeves allow. - Ashley