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11/15/2011 by Ashley (comments: 0)

Coca- Cola’s polar bears have been entertaining customers with their signature polar bears through funny advertisements and cute packaging designs since introduction. For the holiday season, through February 2012, Coke has redesigned the original soda can especially for their polar bear friends. Coke has partnered with the World Wildlife Fund (WWF) to raise money for the arctic melting problem. Due to heightened arctic temperatures, the ice which is also the polar bears home, has been melting as a frightening rate. So in response, Coke will be donating between $2-3 million to the WWF to support the conservation of the arctic ice and has turned their cans white for the first time ever to support a charity.

As stated above, the company has never before changed their signature can from red to white, so it is definitely a bold packaging redesign. I like how the polar bear graphics were designed very simplistically with solid colored areas similar to the design of the WWF panda logo. Swapping the color from red to white also brings attention to the polar bears which are the main focus for the redesign. So next time you crack open one of their white soda cans, know that you are supporting a worthy cause.

World Wildlife Fund logo
Check out the recent packaging redesign for their diet soda in our blog!
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