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"Above and beyond...AMAZING professional service... In 45 years I never received such amazing help and service when I KNOW it is not in either of your job descriptions."

"We received the Creme de Chocolat labels this morning and they are simply gorgeous!! Just wanted to send everyone at Dion a huge THANK YOU for all of your efforts in processing, printing and delivering to us the chocolat label in time for our tradeshow. You're tops with us!!"

"Beautiful!! I can always count on you!"

"I just want to thank you for your outstanding customer service. I appreciate all your help and will certainly use you again."

"We all appreciate your attention and very quick response to this order!"

"To say 'thank you' hardly seems adequate to express how much I appreciated your assistance and support in getting the two dot whacks produced so quickly. Please pass along my gratitude to everyone who worked on this project. I look forward to working with you all again soon."

"Everyone at Dion has been doing a great job for Cuno and we do appreciate all you do for us."

"You are amazing! Thank you for the incredible service you are giving to our company!"

"We are impressed, especially with the service not to mention the good work that you all do for us!  That's why we continue to keep coming back!!!!"

"You are doing a great job and we are all grateful for Dion’s excellent efforts."

"I just wanted to say that the labels arrived today and they look great. Thank you so much for pushing the job through so quickly. I really appreciate everyone’s efforts to accommodate our shorter-than-usual turnaround time. We will definitely call on Dion Label again!"

"You guys are perfect! Many thanks for the great service!"

"The decals are great. Everyone has commented positively on the little packages I mail out for LocalGreenie.org, which include the member decals. The quality was fantastic!"

"You and your team have gone above and beyond to hit this very tight timeline."

"The labels look terrific! Thank you, we are very happy."

"We just got the labels and they look great…thanks so very much for the expedited service!"

"You saved us again!"

"I just wanted to say thank you for all of your efforts in getting us the Syndion Labels so quickly. They look great! We should now be able to meet our deadline for the Defeat Autism Now conference…so thank you again!"

"Thank you so much for your great support."

"You guys are great to work with."

    Coping with the Recession

    02/22/2010 by Erinn Gormley (comments: 0)

    shopping

    The latest issue of Brand Packaging analyzed the effects of the recession. It’s a situation that has affected everyone, but rather than simply blaming our troubles on the current economic situation and giving up, we can look at how to learn, move on, and hopefully grow instead. The article compares coping with the recession to coping with loss, and how this influences consumer purchasing patterns:

    Anger/Denial: At first consumers indulged in small luxuries that wouldn’t have major short-term consequences. Brands and even private labels that benefited were the ones that proved their value was worth the added cost. Others were ones with traditional/nostalgic value that consumers could take comfort in.

    Bargaining/Depression: When consumers really started to feel the economic downturn, they shifted towards more thrifty habits. As a rudimentary example: even though people still dined out at restaurants, they chose less-expensive options (i.e. a pizza for the group rather than individual prime ribs. Trust me, I’ve seen this happen!).

    Acceptance: At the end of the day, the major effect of the recession on consumer attitudes is a shift of the paradigm from a mindset of "what I want is what I need" to one of "what I need is what I want."

    So here are Brand Packaging’s words of wisdom:

    1. Don’t try to sell consumers what they don’t really need;
    2. But, at the same time, don’t forget that behind every basic need lies an aspiration.
    3. Use playfulness and familiarity to earn the right to engage with consumers.
    4. Respect consumers by making clear, believable claims and making your portfolio easy to understand and navigate.
    5. Give consumers a sense of control in the way they choose to interact with you.
    6. Use packaging to give a fair picture of what is inside the pack, but don’t lose an opportunity to tell a compelling story.  

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