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10/12/2009 by Erinn Gormley (comments: 0)

A partnership between a computer manufacturer and nail polish manufacturer seems odd at first glance, but the intriguing collaboration results in more customization options for consumers. Dell’s Design Studio will have rights to 26 OPI colors for Dell Mini, Inspiron and Studio laptops. There will be 20 classic colors with names like "Big Apple Red," "Strawberry Margarita," "Rosy Future" and "Kyoto Pearl," and my personal favorite "I’m Not Really a Waitress." During the holiday season there will be 6 Holiday Collection colors including "Dear Santa," "Merry Midnight" and "Smitten with Mittens." This customization only adds to Dell’s marketing strategy of building your own computer, and specifically targets women already familiar with the shades they are sporting on their nails on a daily basis.
"Dell and OPI’s offerings are a fresh collision of style and power, color and technology," said Rachna Bhasin, general manager, partnerships and personalization or global consumer. "OPI’s high style and Dell’s award-winning technology combine to offer people stylish options that deliver the ultimate combination of color and connectivity on the go."
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