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"We received the Creme de Chocolat labels this morning and they are simply gorgeous!! Just wanted to send everyone at Dion a huge THANK YOU for all of your efforts in processing, printing and delivering to us the chocolat label in time for our tradeshow. You're tops with us!!"

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"To say 'thank you' hardly seems adequate to express how much I appreciated your assistance and support in getting the two dot whacks produced so quickly. Please pass along my gratitude to everyone who worked on this project. I look forward to working with you all again soon."

"Everyone at Dion has been doing a great job for Cuno and we do appreciate all you do for us."

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"I just wanted to say that the labels arrived today and they look great. Thank you so much for pushing the job through so quickly. I really appreciate everyone’s efforts to accommodate our shorter-than-usual turnaround time. We will definitely call on Dion Label again!"

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"The decals are great. Everyone has commented positively on the little packages I mail out for LocalGreenie.org, which include the member decals. The quality was fantastic!"

"You and your team have gone above and beyond to hit this very tight timeline."

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"I just wanted to say thank you for all of your efforts in getting us the Syndion Labels so quickly. They look great! We should now be able to meet our deadline for the Defeat Autism Now conference…so thank you again!"

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    Diet Coke’s New Fall Look

    08/22/2011 by Ashley (comments: 0)

    Diet Coke packaging redesign

    Attention to all Diet Coke fans, the classic bubbly soft drink is getting a makeover! For the fashion world, the fall season means a change of dress from light summer fabrics to chic warm weather attire. The diet soda has jumped on this fall fashion makeover trend, and although it is not going to be wearing a tweed coat it will be sporting a new modern can design! First launched almost thirty years ago, Diet Coke’s can design has progressed from the first can ever designed (image below) to the newest addition to the product line (above).

    Diet Coke original packaging

    The new design sticks with the steel silver background that has been standard for the soda since its second birthday, and will also maintain the traditional black and red color pallet. The text, however, has been switched from a vertical to horizontal orientation and has been magnified. The magnification zooms in so far that all the letters in the name “Diet Coke” do not actually appear on the can! The cursive “D” from the word diet is visible along with the “K” and parts of the “O and E” from the word coke; but that is all! There are also two small versions of the complete title printed on the can in small font on two separate locations. Even if the small titles were not included, I would still without a doubt identify this can as a Diet Coke.

    The company has done a fantastic way of branding their diet soda line through keeping traditional colors and fonts through the years. Remember the To Be Continued blog from last Friday? Though the Diet Coke artwork does not stop and continue between more than one can, they create a visually attractive design when placed next to each other as seen in the top photo. I like the pattern that the three cans have created in the top photo, and if I were choosing a soda off the shelf this diet soda can would absolutely catch my eye. The fall 2011 diet soda redesign will only be available through the season, so make sure to pick up one while supplies last!

     

    Check out last years fall fashions for the iconic soda on our Coke Gets Fashionable for Charity blog!  

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