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05/15/2013 (comments: 0)
Pouch packaging is increasing in popularity and Mexican food company, Bimbo Mexico, has decided to use this type of packaging for their new snack line of natural freeze dried fruits: Fruttimania Natural Slices. Package design agency Tridimage worked hard to design an identity for this new snack brand that would evoke the natural quality of the product.
Freeze dried Fruttimania Natural Slices are available in three different fruit flavors: banana, apple, and mango banana. The pouch designs are colorful yet have a natural feel with a variety of leaf graphics surrounding the main fruit image. The Fruttimana logo is located at the top of the pouch, and uses green and brown which are both natural colors. A silver stripe through the center of the pouch acts as a divider for the graphic. The top of the fruit is illustrated as fresh fruit, while the bottom of the fruit is illustrated as freeze dried fruit. According to an article on The Dieline, “The silver metallic stripe and icon convey the food technology behind the lyophilization process.” Utilizing both fruit graphics in one makes it easy for the consumer to see the process that the food went through to become a healthy, all natural snack choice. Pouch packaging is a great solution for limited shelf space as it combines inner and outer packaging all into one!