Via Roma is a producer of traditional, authentic Italian products ranging from pasta to desert cookies. The design of the packaging was done by United*. It features photographs of real people living in the region of Tuscany, capturing an authentic visual of everyday, Italian life. Paired with an elegant company logo and soft blue text, these products are sure to stand out on the shelf.

The design team explains, "There are 3 million people in Tuscany. All different & all unique. This authentic Italian brand shows their true character, expression & emotion, in a way that has not been seen before in U.S. retail design."