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"We received the Creme de Chocolat labels this morning and they are simply gorgeous!! Just wanted to send everyone at Dion a huge THANK YOU for all of your efforts in processing, printing and delivering to us the chocolat label in time for our tradeshow. You're tops with us!!"

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"To say 'thank you' hardly seems adequate to express how much I appreciated your assistance and support in getting the two dot whacks produced so quickly. Please pass along my gratitude to everyone who worked on this project. I look forward to working with you all again soon."

"Everyone at Dion has been doing a great job for Cuno and we do appreciate all you do for us."

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"We are impressed, especially with the service not to mention the good work that you all do for us!  That's why we continue to keep coming back!!!!"

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"I just wanted to say that the labels arrived today and they look great. Thank you so much for pushing the job through so quickly. I really appreciate everyone’s efforts to accommodate our shorter-than-usual turnaround time. We will definitely call on Dion Label again!"

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"The decals are great. Everyone has commented positively on the little packages I mail out for LocalGreenie.org, which include the member decals. The quality was fantastic!"

"You and your team have gone above and beyond to hit this very tight timeline."

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"We just got the labels and they look great…thanks so very much for the expedited service!"

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"I just wanted to say thank you for all of your efforts in getting us the Syndion Labels so quickly. They look great! We should now be able to meet our deadline for the Defeat Autism Now conference…so thank you again!"

"Thank you so much for your great support."

"You guys are great to work with."

    “G” Campaign from Pepsi

    10/22/2009 by Erinn Gormley (comments: 0)

    Another PepsiCo rebranding effort looking for success

    new Gatorade bottle label

    From January to June, sales volumes for PepsiCo were estimated to have dropped 17.5 percent. Gatorade lost 4.5 percent of market share for sports drinks, but still dominates with 75% market share. And despite recent weak sales, the rebranding of PepsiCo’s Gatorade sports drink is said to be on target. The company also plans to launch various new brands to appeal to consumers that have shifted away from Gatorade. Leading the rebranding for Gatorade and other PepsiCo beverages is PepsiCo’s Americas Beverages chief Massimo d’Amore who has repackaged approximately 1,000 products. The "G" campaign for Gatorade included a new label with a big letter "G" and a smaller signature lightning bolt. Research by PepsiCo found that the campaign scores high in "the coolness factor." Clearly, PepsiCo foresees this rebranding will be far more successful than the disastrous Tropicana rebranding.

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