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07/20/2010 by Erinn Gormley (comments: 0)

Green Giant recently announced a promotion with FarmVille that will give buyers of actual Green Giant products Farm Cash to use on the number one application on Facebook for the last year. If you’re like me, you probably have no idea what this means and wish that you could simply stalk people’s real lives through your live feed rather than their latest computer game update. But I can’t deny the great marketing tactic considering the 65 million worldwide players and 20 million daily users of FarmVille. It’s a fitting partnership best explained by Green Giant’s president Jamie Strachan:
"The sense of accomplishment we feel when we harvest a
Green Giant Fresh field, the importance of community, and the stewardship of
our land are values that Green Giant has represented for more than 100
years," Strachan explained. "By rewarding customers with FarmVille
Farm Cash, we can share our real-life farming experience and become a supportive
part of their FarmVille online community."
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