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05/16/2012 by Ashley (comments: 0)
Birthday Cake Oreo Packaging
As a child there was always one cookie that made an appearance in the grocery cart, and that was the sweet goodness that is the Oreo cookie. The Oreo cookie has been around since released by Nabisco (a division of Kraft Foods) back in 1912; that is older than the Titanic! 2012 marks the famous cookie’s 100th birthday, and to celebrate we thought we would check out how the cookie’s packaging has changed over the past 100 years. You will not believe what the cookie bag looked like when it was first introduced!
The square shaped box in the above left photograph was the first ever packaging that an Oreo cookie was sold in back in 1912; can you believe how different it looked back then? It was not until 1931 when the cookie packaging was changed to the more traditional long rectangular cookie box as seen in the above center photo. The above photo on the right is the packaging that was released in 1963; as you can see they have now switched to a design that is closer to the style of the bags today.
Several more years went by where the more current blue packaging was introduced and finally the cookie is now sold in the packaging design in the above left photo. Notice that the bags are now created with a re-sealable label tab so that the bag can be opened and re-closed to maintain freshness. And as an added birthday bonus, Oreo has released a limited edition “Birthday Cake Oreo.” The birthday cookie appearance has been altered slightly by creating the top to read a different pattern (Oreo 100) and the filling is mixed with sprinkles; yum!
Happy 100th Birthday from the Dion Label Printing team, we look forward to another 100 years of cookie goodness!