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09/24/2010 by Ashley (comments: 0)

Drum roll please! HBA’s International Package Design Awards (IPDA) has announced the finalists for 2010. Four finalists were chosen for each of nine categories including Cosmetics, Fragrances, Personal Care, Skin Care, and Green Packaging. Winners will be announced next week on Tuesday September 28th at the HBA Global Expo at the Javits Convention Center in NYC. To celebrate the grand event, coinciding with the ceremony’s 10th anniversary, the finalists and winners are being displayed at the IPDA showcase.

One finalist in the Cosmetic Prestige category is the Alice in Wonderland pop-up palette designed by Urban Decay. We highlighted the storybook designed make-up palette in our “Makeup in Movies for the Retail Market” blog back in April. Other finalists included L’Orèal Paris True Match Roller foundation and Kids Toy Story 3 Extra Gentle 2-in-1 Shampoos. Clean & Clear is nominated for their Surge by Johnson & Johnson in the Mass Skin Care category, and Shea Radiance’s Pure Shea Butter is nominated for best Green Packaging.

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