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08/11/2011 by Ashley (comments: 0)

If you travel to the west coast yet hail from the east, you are going to come across some stores and companies that are unfamiliar. For example, if you are not from New York City you probably have never heard of a Duane Reade (I know I had not)! The convenience store/ pharmacies are mostly only located in the big apple with over 250 stores within the single city!
What intrigued me about this store was a certain line of specialty foods that are only available at Duane Reade’s. So to answer the question, yes the doctor is in fact in the house; Dr. Delish! At only a year old, Dr. Delish already has over 45 products in their Good & Delicious line including organic salsa, dark chocolate covered almonds, white cheddar popcorn, and single serve shrimp cocktail. Yum! What intrigued me about their packaging was how they incorporated graphics of the food product in the art design. For example, their Air Popped Popcorn bag has a die cut parachute shape so that the actual popcorn shows through and appears to be floating in the air. The Animal Cookies recloseable pouch utilizes a black and white photograph of a typical NYC subway but incorporated is a graphic of an animal cracker peeking out of the train’s door. It is unexpected details such as that that make the product stand out. Also, the Salsa uses a traffic light image with the green, yellow or red lights corresponding to mild, medium or hot salsa; how clever! When a company gets creative with their packaging design and incorporates the product into the design, it is more intriguing to customers and in turn makes them more marketable.
To check out the rest of the Good & Delicious products on the webpage, click here!
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