More and more companies are donating a portion of their profits to charity. This is fantastic! Donating to charity can help the world in so many ways. There are charities out there that help fight cancers, HIV, and other diseases. There are charities that help feed the hungry and shelter the homeless. There are charities that help clean the environment and help make our world a better place. There are charities out there that help preserve natural habitats and keep animals safe. There is a charity available to help just about any cause.

So, how do consumers know their purchase is helping to fund a cure for a cause? How do consumers know that they are doing good for the world by purchasing your products? There are several things manufacturers can do to raise awareness, but there is only one way manufacturers can raise awareness and increase their chances of consumers purchasing their product over the competition. Manufacturers can add pages to their website telling consumers about their do-good efforts, they can send out direct mail pieces or even spend money on complex marketing campaigns using TV advertisements and print media. But the only way manufacturers can raise awareness and increase their chances consumers will purchase their product over the competition is to... put it on their label! That's right! Customers may or may not see your marketing campaigns, but when they are browsing store shelves to purchase a product they will be sure to see your label! If you are a manufacturer who is thinking about or already donating profits to charity, make sure to put it on your label! This will tell more people about your efforts, help you gain more customers, and ultimately help you donate more to charity!