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03/15/2010 by Erinn Gormley (comments: 0)
The Chiquita Banana label is pretty iconic, and here’s a look at how the company is giving their bananas even more personality:

Here’s some company history you may not know:
In 1944, we introduced Miss Chiquita ® and became the first company to brand a banana. In the early years, we experimented with putting our name and Miss Chiquita on a paper band and wrapping it around hands of bananas. The idea of sticking labels on bananas came in 1963. Today, more than 40 years later, we still carefully place each sticker on by hand. Machines are just too rough and can bruise the delicate fruit.
To see all of the designs, click here!
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