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04/19/2010 by Erinn Gormley (comments: 0)

It’s nothing to new to say that the latest trends among tweens and teens drive sales of licensed products, but I bet that Urban Decay didn’t completely believe they’d be completely sold out of their Alice in Wonderland Book of Shadows makeup box by the time I was even able to read the article introducing it in GCI Magazine. The intricate design of the packaging is remarkable in and of itself, and I’ve been fortunate enough to have tried a different long-lasting, color-rich shadowbox from Urban Decay. The graphics typical for the brand are not typically my style, but the pairing of this unique and quirky style of the brand with Tim Burton’s version of Alice in Wonderland seems like a no-brainer. Here you can see videos of how to achieve some of the looks from the movie with some of their other, not sold-out, products.

Beyond the success of this film, the article explains co-branding efforts for other popular films, such as the Twilight saga with Bath & Body Works—Twilight Woods body lotion being another product I shamelessly have to vouch for as well (and coyly anything associated with Robert Pattinson for that matter). Needless to say, jumping on a licensing opportunity for your product with a film popular with a group that has such an influential buying power is not to be missed. I’m sure Urban Decay has no regrets… besides not producing enough for the demand.
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