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    Man Grooming

    12/03/2009 by Erinn Gormley (comments: 0)

    Packaging for men’s health & beauty products

    TowelDry

    The market for men’s health and beauty products has been noticeably growing, which is why companies are focusing research into how to captivate the male audience. Of course these products need to stand out on the shelves from women’s products, but marketers are finding that it takes much more, starting with the brand’s identity and overall message. Needless to say it is important to know what kind of man you are targeting.

    Nivea for Men Active 3For many men, simplicity and efficiency are key making multi-function products perfect for this segment. Companies such as Nivea and TowelDry have created products specific for these needs. Nivea for Men’s Active 3 combines a body wash, shampoo and shaving gel that encourages men to simply "Shower. Shampoo. Shave." And new to the scene is TowelDry, keeping there product line minimal. After finding that their targeted men prefer to use one cleaning and one styling products the company developed hair products that clean, condition and lightly style for fine, medium, or thick hair, as well as a styling gel. Aveda Men

    Beyond the actual product features, the entire packaging concept should reflect the brand’s message. From the packaging shape and functionality to the label design and use of color, the packaging should call out to men, especially because they browse the aisles less often than women. Aveda Men’s line of hair products reflects their eco-friendly status (made of 95% post-consumer recycled material) with neutral colors and a bottle shape more reminiscent of—fittingly—a beer bottle.

     For more on packaging for this market, read the full article here!

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