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01/26/2010 by Erinn Gormley (comments: 0)
Private labels have been giving national brands a run for their money, and recent trends have shown that beyond price-consciousness, consumers also increasingly associate private labels with quality. So are they going to drive out some of the beloved and established national brands? Brand Packaging puts the two head-to-head in the categories that drive their sales: packaging design, company history, packaging structure, and philanthropy.
Who came out on top? Take a look at the full article here!
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