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Testimonials

"Above and beyond...AMAZING professional service... In 45 years I never received such amazing help and service when I KNOW it is not in either of your job descriptions."

"We received the Creme de Chocolat labels this morning and they are simply gorgeous!! Just wanted to send everyone at Dion a huge THANK YOU for all of your efforts in processing, printing and delivering to us the chocolat label in time for our tradeshow. You're tops with us!!"

"Beautiful!! I can always count on you!"

"I just want to thank you for your outstanding customer service. I appreciate all your help and will certainly use you again."

"We all appreciate your attention and very quick response to this order!"

"To say 'thank you' hardly seems adequate to express how much I appreciated your assistance and support in getting the two dot whacks produced so quickly. Please pass along my gratitude to everyone who worked on this project. I look forward to working with you all again soon."

"Everyone at Dion has been doing a great job for Cuno and we do appreciate all you do for us."

"You are amazing! Thank you for the incredible service you are giving to our company!"

"We are impressed, especially with the service not to mention the good work that you all do for us!  That's why we continue to keep coming back!!!!"

"You are doing a great job and we are all grateful for Dion’s excellent efforts."

"I just wanted to say that the labels arrived today and they look great. Thank you so much for pushing the job through so quickly. I really appreciate everyone’s efforts to accommodate our shorter-than-usual turnaround time. We will definitely call on Dion Label again!"

"You guys are perfect! Many thanks for the great service!"

"The decals are great. Everyone has commented positively on the little packages I mail out for LocalGreenie.org, which include the member decals. The quality was fantastic!"

"You and your team have gone above and beyond to hit this very tight timeline."

"The labels look terrific! Thank you, we are very happy."

"We just got the labels and they look great…thanks so very much for the expedited service!"

"You saved us again!"

"I just wanted to say thank you for all of your efforts in getting us the Syndion Labels so quickly. They look great! We should now be able to meet our deadline for the Defeat Autism Now conference…so thank you again!"

"Thank you so much for your great support."

"You guys are great to work with."

    National Brands vs. Private Label vs. Private Brands

    03/02/2010 by Erinn Gormley (comments: 0)

    “Private-label packaging- a ‘flight to value’” –Packaging World Magazine

    We’ve written quite a bit about the growing competition of private label products. So what’s the big deal? For so many years established national brands stood untouched across various markets until retailers realized the opportunity to undercut their prices with comparable products. At first they were perceived as the lower-cost, lower-quality option, but as consumers switched their loyalty, retailers invested more in their own brands. Besides the obvious ability to choose preferential retail space within the store, they also developed their packaging and marketing strategy. This was the shift from the copycat “private label” to an altogether new “private brand”. The recognized threat to national brands is evident in their subsequent rebranding efforts. Rather than picking up the identical Tide bottle that your grandmother purchased for years, you can pick up a different Pepsi can every month.

     

    Via Roma products

    A great example of a successful private brand is Via Roma from NJ-based supermarket chain A&P. We featured the packaging design when it first created a lot of buzz back in July. The design for the product line is a far cry from the private labels I remember in the 1990’s (not to mention the stigma of mom sending you to school with your classroom party contribution of generic soda). In this article from Packaging World, A&P’s vice president, Doug Palmer discusses the growing market for private labels, and why it won’t be slowing down any time soon.

     

    Articles we’ve recently written about private labeling:

     

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