Baby care is one of the fastest growing sectors of the global cosmetics and toiletries market. It is expected to grow by a billion dollars in the next five years. With the introduction of new brands and product extensions from existing brands, the market continues to grow. Experts see a common trend of parents switching from their existing personal care and baby care products to natural or organic alternatives. Cosmetic ingredients such as phthalates, parabens, and triclosan as well as other chemicals in our personal care products are getting a bad reputation in today's media. The rates of baby allergies are rising and certain chemicals are alleged to be the culprit. As a result, parents are opting for products free of these chemicals as well as synthetic colors, fragrances, and dyes.

For more information, read the article Parents Look to Nature for Baby Care in Global Cosmetic Industry Magazine.

Paraben- Parabens can be found in shampoos, commercial moisturizers, shaving gels, cleansing gels, personal lubricants, topical pharmaceuticals and toothpaste. They are also used as food additives in some products. Basically, a huge percentage of the products you buy for everyday use contain some form of paraben, so it can be difficult to find products that do not use them. Parabens can mimic the hormone estrogen, which is known to play a role in the development of breast cancers.

Triclosan- a form of dioxin, linked with weakened immune systems, decreased fertility, hormone disruption and birth defects. There is also a danger of triclosan mixing with the chlorine in tap water to form the deadly chlorinated dioxins.