- About Us
- Markets We Serve
- Capabilities
- Pouches
- Shrink Sleeves
- Request a Quote
- Sustainability
- Resources
03/22/2010 by Erinn Gormley (comments: 0)
A few weeks ago we showed off the label redesign for Campbell’s soup and explained the research behind their design choices. Since then, neuromarketing has created even more buzz. Take a look at a light-hearted video that explains the technology (scroll to about 2:20 to see how it’s used for marketing purposes):
As opposed to surveys or focus groups, the highly scientific research eliminates human response error. Unfortunately, as this article explains, getting that research isn’t exactly cheap. The companies, like Campbell utilizing the technology typically have big dollar advertising budgets to begin with. It will be interesting to see if budgets will be allocated towards truly getting into consumers’ heads.
Add a comment