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05/24/2010 by Erinn Gormley (comments: 0)
I try not to be biased about the products we highlight on our blog, but as a (legal-aged) fan of Coors Light I felt compelled to feature their latest product and packaging developments. The first is a long-awaited fridge keg for home consumption. The company tested the product only in select markets last summer, so I tried to not get too excited. However, according to Food & Beverage Packaging, MillerCoors just announced that the at home keg system will be available nation-wide this summer.

In other packaging news, Coors Light also sponsored a charity concert in conjunction with Rhapsody International featuring rock band O.A.R. in Los Angeles on May 14th. The event introduced the new “Cold Activation Window” for all Coors Light packaging of 12-count cans or bottles and larger. Consumers can now see upon purchase that their beverages have reached their optimal cool temperature. Proceeds from the concert were planned to go to the United Way of Metropolitan Chicago and the LA Food Bank.
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