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04/28/2010 by Erinn Gormley (comments: 0)
As an admitted shoe fanatic, I have to say that shoe packaging drove me crazy even before my entrance into the wonderful world of product packaging. Whether it’s my latest stilettos or even sneakers, every time I attempt to dive my tiny foot into my next potential pair, I’m instantly stopped short by the unnecessary wad of paper that was apparently jack-hammered into the toe of the shoe. Not to mention opening the box in the first place is like getting a gift covered with so many layers of tissue you’re not sure there’s even anything in the box. Perhaps I’m even lucky enough to find that the left shoe has already been unraveled, but I’ve already set free my right foot for the fitting experience. After I’ve made a complete mess in the shoe aisle, I purchase the latest addition to my collection that must now be placed in an exorbitantly large plastic bag that, while carried by my 5-foot frame, must then barely hover, or drag across the ground.

For all of these reasons, I couldn’t pass by the new Puma packaging which you can’t miss on any packaging website right now. Brand Packaging sums up all the wonderful things about it best:
After more than 2,000 ideas, 40 packaging prototypes and two years, PUMA has announced a new kind of shoe packaging. Unlike traditional shoe packaging. PUMA’s “Clever Little Bag” is made from 100 percent recycled paper and 20 percent recycled non-woven polypropylene. The new format will reduce the company’s paper usage by 65 percent, reducing its carbon emissions by 10 tons per year. It will also save 20 million Mega Joules of electricity, one million liters of fuel oil, one million liters of water, 500,000 liters of diesel and up to 275 tons of plastic by eliminating shopping bags.
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