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    New Third Street Packaging

    05/19/2011 by Ashley (comments: 0)

    Third St Chai

    Though I am a die heart coffee drinker, I know a lot of people who cannot start their day without a cup of tea. If you are a chai tea fan, then you will definitely want to check out the latest packaging redesign from a fantastic tea microbrewery. Colorado based Third Street has been brewing completely organic chai tea, iced concentrate chai tea, and lemonades since founded in 1995. The microbrewery prides themselves on producing completely organic and fair trade products to their customers. As an added bonus to its eco-friendly customers, Third Street uses sustainable energy to power their plant in the form of wind power, and composts all scrap ingredients.

     

    The designer for the new packaging commented that, “Alas their packaging and their corporate brand ID didn't convey their high quality products which they have been producing for over 15 years.” Hence, designer Sze-Lin Lie created the stunning new packaging as seen in the photo above. Chai tea is a beverage that originally comes from the Indian heritage and is a mix of tea leaves, milk, and various spices. The packaging design reflects the Indian heritage through the detailed art design, vibrant color pallets, and even a world map of India as the backdrop. There are also faint henna designs included on the solid colored areas of the label (red, purple, green, Ect). Henna, a delicate and intricate body art, has been a popular art form for centuries in Indian culture. In fact, Northern India refers to henna as “Bridal Mehndi” because women are given the temporary skin designs on their wedding day as a celebration of meeting their future husband.

     

    To read more about the chai packaging redesign, visit Packaging of the World’s website. And if you are interested in buying these organic chai teas, you can pick one up at your local Whole Foods Market.

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