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05/03/2011 by Ashley (comments: 0)

We were always told that an apple a day keeps the doctor away, and this phrase is more relevant now than ever! Do to the unhealthy eating patterns on the American public, obesity rates have been skyrocketing over the past decade. In fact, obesity has become the number 2 most preventable killer in the U.S. In response to the overweight population, first lady Michele Obama began the “Let’s Move!” campaign encouraging Americans to exercise and eat healthier.

To partner with our first lady’s program, the American Beverage Association has launched the “Clear on Calories” initiative. If you are an avid soda drinker, then you might have noticed the label design on your soda bottle has changed over the past few months. To better inform consumers of the nutritional content in beverages, the number of calories will now be printed on the front of all beverage labels and secondary packaging (cartons, cases, ect). All front calorie markings will be placed in the lower third of the front label, and will be based on the number of servings in the entire bottle. One of the most problematic issues with nutritional information is people overlooking the amount of servings per container. Sure your coke bottle from the vending machine says it has only 100 calories, but it might have as many as 2.5 servings which would increase the total calorie content to 250! Another step to the initiative involves having all company controlled vending machine beverage buttons display the calorie content for each beverage. A TV marketing campaign has also been created to promote the new label packaging. Click on the Youtube image below to watch the video now!
For more information on the Clear on Calories initiative, visit the American Beverage Association webpage or check out the article on FoodBev.com.
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