This morning I came across the redesign of Justin’s Nut Butter. Ironically, yesterday Stacy and I were just enjoying a squeeze pack of the almond nut butter. We must admit, it’s pretty good stuff. And this is what the dieline had to say about the redesign:

Justin's Nut Butter, a line of small-batch, natural and organic nut butters, was recently redesigned to increase distribution in fine food outlets (e.g. Dean &DeLuca, Whole Foods, Crystal Farms) without jeopardizing existing sales at lower-price supermarkets (e.g. Kroger, Safeway, King Sooper.)

With a focus on their environmental impact, the owner and creator of the product line explains in his blog that he is in search of a biodegradable pouching material for the squeeze packs (apparently while riding his bike).