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02/03/2009 by Blair (comments: 0)
Not only is PepsiCo making a splash with their new packaging but earlier this week Pe
psiCo and Carbon Trust announced they would be partnering up to certify the carbon footprint of all PepsiCo products. The Tropicana Pure Premium orange juice is the first North American consumer product to receive the Carbon Trust Certification. The Tropicana brand has been on route to this journey over the last several years, they have already reduced the use of secondary packaging by over four percent, they recycle all peels and seeds to make cattle feed, and in 2008 even reduced its plastic usage by 20 percent.
Indra K. Nooyi, chairman and chief executive of PepsiCo, said, "PepsiCo's partnership with the Carbon Trust is a significant step in our environmental sustainability journey. As part of our company-wide Performance with Purpose initiative, we are committed to reducing our overall environmental impact. Understanding what contributes to the carbon footprint of our products is critical to achieving both our sustainability commitments and to driving efficiency gains across our global business."
The Carbon Trust is independent organization established by the UK government to tackle climate change. The Carbon Trust is attempting to turn the nation into a low carbon economy by working with organizations to abide by strict standards to reduce carbon emissions and produce low carbon technologies. The partnership with PepsiCo is one of a kind for North America, and hopefully will gain popularity with the rise of eco-friendly living.
To read more about PepsiCo’s efforts and their relationship with the Carbon Trust find the entire article here.
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