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06/30/2010 by Erinn Gormley (comments: 0)

“Private Label Beauty Packaging Poised for Growth” from Beauty Packaging Magazine took a look at the recent success of private label products in the health and beauty industry.
No doubt about it: The recent recession has spurred growth
in the private label beauty market segment, say industry analysts. Private
label players agree the economy is showing signs of a rebound, and they are
optimistic that private label brands are gaining traction in the brand beauty
market.
“Overall, private labels have done really well during the economic downturn,”
says John Wright, head of retailing research at Euromonitor International.
“Consumers have looked to save money as much as possible, and retailers have
reacted to this by promoting their private label ranges.”
While they only capture 2% of the global beauty market, private label products are expected to continue to grow as consumer perception of quality for these products rises as well. The article also interestingly points out that during the recession consumers turned to less expensive indulgences like beauty products rather than the extravagant purchase of vehicles or homes, again contributing to their increase in sales.
For more on the success of private label beauty products, click here!
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