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05/04/2011 by Ashley (comments: 0)

For over thirty years, Seattle based Redhook Ale Brewery has been producing a variety of popular handcrafted beers. Though the brewery got off to a rocky start, producing non-popular spicy Belgian ale, they soon found a brew that would transform their company. About six years after opening, the company started brewing their “extra special bitter” brews that would grow to be the company’s classic beer. The brewery markets their beer toward a laid market with the classic motto, “The only thing better than a good friend is a good friend who happens to be a tasty, handcrafted ale.”

In celebration of Redhooks 30th birthday, the brewery has released their completely redesigned bottle labels and packaging. They decided they wanted to go back to basics with a simplified bottle and label design. The slender long neck bottle has been replaced with a huskier short neck, and the label has been simplified to a basic color pallet and design for easy brand recognition. The logic behind the redesign is that the brewery wants you to see their bottle on the shelf and instantly recognize it as Redhook. Brand manager Robert Rentsch says, "We've made sure no matter what beer it is, it's clearly from Redhook. Then we have the type shown second." Each label is a different color depending on the variety, and each bottle also has a hidden surprise! Under every cap of their newly designed bottles, they have printed a well known expression or graphic of the company. What are your opinions of the 30th birthday beer packaging redesign?

To read more about the beer label redesign, visit The Dieline.
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