- About Us
- Markets We Serve
- Capabilities
- Pouches
- Shrink Sleeves
- Request a Quote
- Sustainability
- Resources
02/19/2009 by Blair (comments: 1)

When I think of energy drinks the first thing that comes to mind is not redneck. Double Blue Jay Corporation has come out with a line of redneck punch energy drinks that are sure engage its target market. The term redneck has become mainstream in the last few years with help from stand up comedians such as Jeff Foxworthy and Larry the Cable Guy. The redneck demographic was missing a high quality beverage, until now, with the introduction Hammer’s Redneck Energy drink rednecks everywhere will get the drink they’ve been waiting for.
According to Double Blue Jay Corporation’s President, Steve Williams, "The product line has national appeal – akin to the 1980’s Mountain Dew®, but a jazzed up 21st century Energy Drink version. That 1980’s style of marketing by Pepsi® really summarizes who and what we’re targeting. We’re making best efforts to position ourselves as a fun, catchy, engaging brand that doesn’t push away consumers. Because of these efforts, we’re anticipating great market appeal that will grow proportionally with the brand recognition." Hammer’s Redneck Energy Drink is available in six flavors: Punch, Grape, Peach Tea, Root Beer, Green Apple, and Cherry Cola.
Add a comment
Comment by Twilite | 06/04/2009
Getcha Some