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    Samples! Do this with your products!  

    07/17/2009 by Erinn Gormley (comments: 0)

    Growing sales through sampling

    beauty samples

    One growing trend that has proven successful in the health and beauty market is sampling. For new products, sampling gives the consumer the opportunity to try a product without breaking the bank, and it gives the company the chance to prove a product’s worthiness of a repeat buy.

    Unette sampleSample sizes allow for a variety of distribution techniques, from in-store to direct mail, and the advancements in packaging provide potential consumers with multiple uses of a sample. For example, the "Tear n’ Tuck" package from Unette can be resealed after its initial use, a great choice for liquid or cream-based beauty products. Samples can also be packaged in containers that are miniatures of the retail-size version, creating brand recognition when the time comes for that repeat buy. Another great feature of sampling is its ease of transportation. The inability to carry full-size liquids on flights and the fear of a beauty product container spilling during transit is solved by utilizing sample sizes of your favorite products (rather than settling for just any travel-sized version that can be found).

    Beyond the many benefits to consumers that sampling creates, the sales numbers are really in favor of the companies utilizing this marketing strategy. A recent study by Arcade Marketing showed that for companies that sampled, "the entire brand jumped, not just the sampled product."

    For the full article on beauty sampling, click here.

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