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Testimonials

"Above and beyond...AMAZING professional service... In 45 years I never received such amazing help and service when I KNOW it is not in either of your job descriptions."

"We received the Creme de Chocolat labels this morning and they are simply gorgeous!! Just wanted to send everyone at Dion a huge THANK YOU for all of your efforts in processing, printing and delivering to us the chocolat label in time for our tradeshow. You're tops with us!!"

"Beautiful!! I can always count on you!"

"I just want to thank you for your outstanding customer service. I appreciate all your help and will certainly use you again."

"We all appreciate your attention and very quick response to this order!"

"To say 'thank you' hardly seems adequate to express how much I appreciated your assistance and support in getting the two dot whacks produced so quickly. Please pass along my gratitude to everyone who worked on this project. I look forward to working with you all again soon."

"Everyone at Dion has been doing a great job for Cuno and we do appreciate all you do for us."

"You are amazing! Thank you for the incredible service you are giving to our company!"

"We are impressed, especially with the service not to mention the good work that you all do for us!  That's why we continue to keep coming back!!!!"

"You are doing a great job and we are all grateful for Dion’s excellent efforts."

"I just wanted to say that the labels arrived today and they look great. Thank you so much for pushing the job through so quickly. I really appreciate everyone’s efforts to accommodate our shorter-than-usual turnaround time. We will definitely call on Dion Label again!"

"You guys are perfect! Many thanks for the great service!"

"The decals are great. Everyone has commented positively on the little packages I mail out for LocalGreenie.org, which include the member decals. The quality was fantastic!"

"You and your team have gone above and beyond to hit this very tight timeline."

"The labels look terrific! Thank you, we are very happy."

"We just got the labels and they look great…thanks so very much for the expedited service!"

"You saved us again!"

"I just wanted to say thank you for all of your efforts in getting us the Syndion Labels so quickly. They look great! We should now be able to meet our deadline for the Defeat Autism Now conference…so thank you again!"

"Thank you so much for your great support."

"You guys are great to work with."

    Sensory Packaging that Leads to Sales

    07/14/2009 by Erinn Gormley (comments: 0)

    The importance of packaging texture

    5 gumWhen it comes to packaging, a developing trend shows that the sense of touch may be a significant driver of sales. An intriguing texture to packaging once a shopper picks up a product often leads to a sale. This is in part due to the textured package suggesting quality. A good example of this is Wrigley’s brand of 5 chewing gum. The bursts of color on the black background are powerful enough amidst its competitors, but the black matte-finish creates a ribbed effect that contrasts to the glossy ink of the embossed brandmark (also located on the back of the package). On the back of the package, the “embossed/debossed thumb-grip area enables consumers to open and close the package using one hand.” This feature speaks to the target market: 18- to 24-year olds in the ‘club scene.’ Clearly this packaging design is effective as it has resulted in a 4% gain in market share.
     
    oral-b satin floss
    Another trendsetter taking advantage of touch equity is Proctor & Gamble’s Oral-B Satin Floss. On the shelf beside traditionally white, opaque containers, Oral-B Satin floss’s translucent, blue, satin-like dispenser grabs attention. The goal of the ergonomic shaped packaging was designed to mimic water to engage consumers to partake in this important, and often ignored step of oral-hygiene. Whether it is simply for sensory pleasure or creating ease of use, the texture of product packaging is proving to be a selling point.

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