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09/27/2011 by Ashley (comments: 0)


When I am grocery shopping, I am drawn the most to products that utilize some sort of a clear container or show through label. A show through label is where part of the label is left transparent so the contents inside show through. I love being able to see the food product I am buying to ensure the color and consistency appeals to my taste buds. UK based company Watmuff & Beckett has introduced a popular line of soups and risottos that utilize this type of show through label design in a unique way. The product line is created with all whole ingredients and available in five soup flavors and two creamy risottos. Choose one of their uniquely flavored soups on the next chilly day such as Perfect Pea & Fresh Mint soup, Beetroot, Apple & Horseradish or their Wild Mushroom, Lemon & Thyme risotto; yum!

Watmuff & Beckett’s packaging was designed by Pencil Studio design and branding company. Each filled clear container is labeled with a show through clear film adhesive label. The soup labels were designed with a soup ladle graphic that leaves the pouring soup section transparent so you can see the type of soup that is in the container. The risotto labels leave the forkful of risotto transparent so it appears the fork is actually holding a bit of the creamy rice. Not only do the vibrant colored products provide a nice pop of color against the grey labels, but they allow you to see the exact color and consistency of the product prior to purchase. Check out other companies who have used show through labels/ packaging. Clear Choice Awards 2011 winner Tru Bee Honey also utilizes a show through label by leaving the letters on their label transparent and allowing the golden honey color to show through. Kraft cheese achieved the same effect in their redesigned packaging where the bottom half of the clear pouch was left transparent so customers could view the cheese inside. Check out our Kraft Cheese: Before & After blog for more information on this packaging redesign.
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