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12/21/2010 by Ashley (comments: 0)

The popular lemon-lime soda Sierra Mist underwent an all natural makeover this year. PepsiCo, a leader in consumer products, voted to change the recipe, packaging, and advertising. After years of the same 80’s inspired graphics, the packaging was upgraded to a sleek silver can with simple green text. Minimal art was added such as the lemon-lime fruit halves and the subtle green glow highlighting the “lemon-lime soda” text. Commercials were altered by using natural images of trees and lakes instead of celebrities, such as Brittany Spears in the Pepsi commercials. While reading People Magazine yesterday, I came across one of the print ads where the can hovered over a picturesque lake. I chuckled at the corner text reading, “It’s the most refreshing thing I’ve seen since me.” – Lake. Check out one of the new commercials by clicking the image below.
To me, the all natural design is an attempt to separate the drink from other soda’s, which often center around bold colors and advertising. Instead, Sierra Mist’s new concept strives for a simplistic design reminiscent of Rain Nutrition's all natural drink line from a previous blog. I see similarities such as a sleek design, simple text, and modern color pallet.

For more information on the Sierra Mist redesign visit BrandPackaging.com, and for all Sierra Mist products visit SierraMist.com.
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