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11/21/2011 by Ashley (comments: 0)

As the holiday season begins, companies being to release festive themed packaging. One packaging design element I have noticed among Christmas and holiday labels is the use of metallics. Metallic labels are a way to make your product look fancier and more expensive without spending tons of extra money; what better time for fancy packaging than the holidays! When selecting how your metallic label will be created there are several design options. You could select to have the majority of the label backsplash be metallic or just have a select part, such as the text or graphics, be metallic.

Bath and Body Works recently released their Holiday Traditions 2011 line of lotions and beauty products. Each holiday color label has a metallic backsplash with white and light colored graphics printed on top of the metallic sheen. Bottles are also topped off with a metallic cap for some extra sparkle on the bottle head to toe. Candles are a popular gift around the holiday season and candle labels are a great place to use metallics. Victoria's Secret has chosen metallic packaging for several pieces in their 2011 Holiday Bombshell Seduction collection. The image above shows that both the outer packaging case and lotion bottles have a metallic shiny appearance. As a fun twist, the pink company has made the packaging a deep magenta color with black accents as opposed to the classic red and green. Even holiday sweets can benefit from metallic packaging such as Godiva did last year with their holiday hot cocoa. Notice how each can was wrapped in a label with a colored metallic backsplash to give the product a bold sheen against the gold colored can. But the chocolatier did not stop there as they printed additional silver & gold graphics on top of the backsplash for some over the top indulgent packaging.

When shopping for this holiday season, let us know if any metallic holiday packaging catches your eye and send us a picture!
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